Stay away from our All Blacks Kevin Roberts

The dumb as anything Abstain from Sex for the All Blacks campaign was something pushed for by Saatchi and Saatchi’s CEO Kevin Roberts. I’m sure he is an awesome bloke, but some of his advertising-agency-driven recommendations seem way off kilter. Conflict of interest? The Abstain campaign was devised by Roberts, as an excellent Press article …

The best form of imitation: Rugbyheaven.co.nz and SuperXV.com

Fairfax NZ’s Rugbyheaven.co.nz site has been subsumed into the Stuff site. It’s all about making sure the traffic goes to one place (Stuff), and beating the total traffic and visitors at NZHerald. I was inside Fairfax Digital at the time, and felt the team did a great job with the design, and it is sad …