Addictive. Very addictive – I’ve managed to donate 1830 ‘grains of rice through the UN to help end world hunger’.
However I’ve only managed to get to level 44 – and then only once. There are 50 levels.
Here’s the deal. Each time you get an answer right, 10 grains of rice are donated through the UN. The money comes from the displayed ads – and the advertisers are solid brands, as you can see.
Here’s the issue:
There have been 1.2 billion grains given out so far. That’s 120m correct answers – call it 130m pageviews.
At a CPM ($ per 1000 impressions) of, say, $20, that’s $2.6 million in income. At a CPM of 10 that’s $1.3m. <update – apparently these are way too high> They feel like a good range, but really I’m just guessing here. Does anyone know what sort of rates these guys would be paying? I’m confident that the revenue is at least $1m though – it could be much higher, but as you see, it will not be lower.
Rice is light: 1000 grains is about 26 grams, so 10 grains is about 0.26 grams.
Rice is cheap: 1 bagged metric tonne is $350, FOB (in the ship) at source.
So 1.2 billion rice grains is about 3,120 tonnes <update – wrong by 2 magnitudes>, or $1.09m FOB.
Therefore the site owners are making everything above a CPM of about $8.
Advertisers – if you are paying more than that, then you are enriching one John Breen, who is a very smart cookie who just happens to have also collected $1m for global poverty efforts.
I love this, and I love the moral dilemma aspect as well. Is it right to enrich John Breen when you are also enriching poor children?
My answer is yes – as the $1m worth of rice is $1m more rice than the UN had before, and you’ve had some enjoyment along the way. Your opinion may differ, and perhaps John Breen is a non profit, and the funds channeled to worthy causes or business building?
<update>
thanks for the comments picking up the rather undeliberate errors. I’ve now corrected them and put in the latest numbers
As you say a moral dilemma. But I guess no more so than a myriad of other “charities”. How much of the money raised by church based charities ends up somewhere other than the intended destination. How much foreign aid gets diverted for the betterment of corrupt officials – such is the game that is international charity.
What would be rally interesting would be to see a comparative analysis of effectiveness between charity and microfinance
Give a man a fish……
Addictive is the right word, and fun too. I donated 1000 grains in about 10 minutes. I don’t care if Breen is making money off of it, as long as the bulk of the rice gets to the poor and needy.
In the US you can buy display advertising traffic for as low as $1 to $2 CPM.
Don’t know. Would be surprised if he was making more than $5 CPM. Probably more in the range that Jacqui mention of $1 – $2 CPM.
Does that mean he has to pay tax on the profit?
I’ve seen some blogs and sites that find his tactics questionable, but the freerice site does say that Poverty.com is their sister site, and they are working to have about 22 countries agree to paying 0.7% of the annual income to the United Nations World Food Program. If all the countries came together, then sites like his wouldn’t be necessary.
I hope he’s not skimming off the top, the advertisers are getting a good tax shelter, and what they are paying you would think would cover the costs to run the site. People like all of you above will catch on if he’s running a scam, not much gets past bloggers, and if it’s a scam, it won’t last long.
Atleast it’s getting people talking about solving the world hunger struggles, and websites like Poverty.com, and the United Nations World Food Program are getting noticed.
And I completely agree,
Feed a man a fish…
How does it stack up against other charities?
http://www.charitywatch.org/toprated.html
It would be ridiculous to think that the guy running it would not profit in some way. If he didn’t I think he would not be doing it or he would keep all of it for himself. It is when people say something is totally free that is when you should get worried. No one does anything for free. There is always a way they benefit. Usually it is for getting you to their sites in hopes that you find an ad you are interested in to click on.
Joyangel1123
http://gatesofrighteousness.blogspot.com
I agree that it is “okay”. No moral dilemma for me. After all, the guy just as easily could have created some other addictive game and given nothing to charity.
And as has been already mentioned, administrative costs (often including a tidy paycheck to those at the head) eat into a good chunk of a lot of charity dollars.
If the rice guy is taking a little off the top, it is probably a lot less than what most charities take.
I just added Free Rice in Facebook too! Not sure if it’s really working to help in giving free rice.
It says: For every word you get right, we will donate 10 grains of rice to a hungry person through an international aid agency!
Lance, Can I quote your message in a short article I am doing for a club newsletter? Ruth
It’s not a moral dilemma. It’s an IQ test. You failed.
Your figures are based on CPM ad rates. The links that you show and that I have seen are CPA links through Linkshare. The advertiser doesn’t pay unless you click through and actually buy something (or apply for a credit card). Just like the link I put as my website for the American Express Blue Cash Rewards Consumer Credit Card. You can visit the site all day. Even click through to American Express’ site. Until you actually apply for and get a card, they wouldn’t get paid. Or for the retailers, you would have to buy something.
I do notice that the link for advertising here is a email link, so maybe he is hoping that by generating enough hype, he can get CPM advertisers.
Another possibility is that he is hoping you click on the links and then at some point within the cookie period, you do buy from the retailer or get a AMEX card and so he gets paid.
Otherwise, I don’t see how he is getting money, much less distributing it.
Another strange thing is that the advertisers are on the bottom of the screen. I had to either scroll down or resize my window to see them. This is not considered a good way to have people click on them.
Best guess at the moment…he hoping to build this big through viral marketing and then monetize it.
It also looks like he is using a thesaurus instead of a dictionary for the terms. I fluctuate around 45. Oh well.
Nice idea, but rice tastes awful.
Um, besides that, I can imagine what is going to happen to this rice. It goes into the hands of dictators, and they feed birds with it while people die of starvation. I think it was Zimbabwe or South Africa or whatever that had a large amount of farms become barren.
Scam? No — but is this really the best way to help people? Probably not. You’d do better just giving money directly to a charitable organization. Especially one that puts most of its money directly into action.
The link I used is to my blog, where I am hosting a “Free Rice 1000 Grain Daily Challenge”. I was looking for more info on FreeRice, and ended up here. Thanks for the post! I’m ok with Mr. Breen making a little green, as long as his idea is doing some good. Gods know we pay plenty of people a hell of a lot more for doing completely useless, or even obstructive things.
Thanks, and if you are so inclined, please sign up for my Challenge!
-Dave (Oberon)
Hello,
I think your calculations are wrong by a factor of two:
Using your indices 1.2 billion rice grains comes to 31.2 tonnes
And 31.2 tonnes x $350/tonne = $10,920FOB
Am I wrong?
I was looking for more info on FreeRice too. Does anyone know how to contact Mr. John Breen? (email, phone, regular mail, etc.) Thanks!
I agree w/ JS, his calculations are incorrect. I’m surprised it took you all so long to check the math. It’s not a factor of 2, it’s a factor of 100, or 10^2.
1.2 billion grains of rice = 31.2 tonnes, not 3120 tonnes.
This is assuming the rest of your information is accurate.
It seems like you used 10 grains = 26 grams.
However, this means that he should be charging about $0.084 CPM, or 8.4 cents per thousand pageviews. Or $84 per million page views.
This seems fairly cheap, but given the amount of time each page is viewed, unobstrusiveness of the ads (they’re just logos, really), perhaps he’s really not charging more than $100 per million hits.
I agree w/ JS, his calculations are incorrect. I’m surprised it took you all so long to check the math. It’s not a factor of 2, it’s a factor of 100, or 10^2.
1.2 billion grains of rice = 31.2 tonnes, not 3120 tonnes.
This is assuming the rest of your information is accurate.
It seems like you used 10 grains = 26 grams by mistake.
However, this means that he should be charging about $0.084 CPM, or 8.4 cents per thousand pageviews. Or $84 per million page views.
This seems very cheap, but given the amount of time each page is viewed, unobstrusiveness of the ads (they’re just logos, really), perhaps he’s really not charging more than $100 per million hits.
The freerice site states: “Does FreeRice make any money from this?
No, it does not. FreeRice runs the site at no profit.”
FreeRice could be lying, but I wouldn’t make such a charge without some good evidence. What I see here is a lot of supposition and fuzzy math. If you’re right, your charge is a public service… but be responsible!
One thing which you fail to consider is distribution of the food to the hungry. You talk about the price of rice as a commodity, but that’s undoubtedly a fraction of the total cost. It must be bagged and transported to villages under difficult circumstances.
And to Jso, who wrote, “It goes into the hands of dictators, and they feed birds with it while people die of starvation.” – do you have any evidence? Sure, shit happens, but that doesn’t discredit all of the work of the UN World Food Program, which has a vast amount of experience in the field.
Also, the WFP states: “Wherever possible, the World Food Program buys food locally to support local farmers and the local economy.”
“I can imagine what is going to happen to this rice. It goes into the hands of dictators, and they feed birds with it while people die of starvation.”
I recently saw the Doctors Without Borders traveling refugee camp exhibition, and can tell you that the World Food Program is where DWB’s camps get all of their food.
So it’s likely that this rice is going to refugees and displaced people in Darfur, Colombia, and the (too many) other places where DWB is working.
Don’t know about scam. It’s a good idea with or without the charity angle. I’ve gone from level 37 to level 45 in 20,000 grains, and at one point even reached level 46! My EFL students are enjoying it and it’s helping their vocabulary levels. Who’s the loser?
After 24,500 grains I reached level 47, starting at 37. So it’s possible, JS – just do some learning. The site doesn’t claim to be a total charity site. Only that it will donate to charity a percentage of it’s earnings. I don’t see the problem, to be honest. Well, maybe it focusses more on the charity side, but it does explain that it’s not only – if you read the small print. Hell, look at microsoft – a bigger scam you will never meet!
This would be a good article, if you weren’t making up numbers out of your head, and trying to bash a charity based on fictional profits.
If this guy is making a huge amount of overflow, then it’s because the site is more popular than he anticipated. I count that as a good thing. Successful charities tend to make money. It is bothersome, but it’s a fact of life.
I would understand how you feel if this charity was asking for your money. When I donate to a charity, I like to hope that a fairly large percentage is making it there. Perhaps advertisers should be wary, but I’m just playing a rice game.
I don’t care if he’s making money. It takes a minute of my time to play a free game (that I happen to enjoy) that betters my vocabulary and donates food to charity. I think it’s a novel idea.
P.S. – If you honestly want to prove a point, to dissuade people from this charity, for whatever reason, then do some research, find real facts and numbers, and CITE them here instead of posting your own ridiculous “estimates.”
Which made me wonder just how many bloggers actually lose out on comments and knowing about readers because they make it too difficult for others to comment? They might consider it’ s a simple process but stop and think for a moment- how many blogging communities and platforms are out there? And if you have to stop and register (and sometimes wait for a password too) the moment of opportunity quickly fades and is replaced with one of annoyance and time wasted. This is often coupled with no contact…
Wasting time and energy trying to figure out whether or not freerice.com is making money is wrong! THINK ABOUT IT!! -If he’s making money, WHO CARES!!! All Forbes 500 CEO’s make millions of dollars, nobody scrutinizes that!! Only if their fees exceed too many MILLIONS of dollars.. leave the guy alone! Saving lives, feeding the poor should never be critisized! But I respect the fact that we don’t willingly accept ANY humanitarian initiative -just trying to put things in perspective!!
At the worst – even if it’s a scam and *no* rice goes to the poor … for me it’s free entertainment with at least a modest amount of learning.
Easy way to keep getting answers and learn at the same time is to look the words up in a dictionary. It makes you read the whole definition. What’s neat is that I’ve discovered words are sometimes used in the wrong context on freerice (although that is rare).
In most cases I wouldn’t “cheat” but I justified it to myself because by cheating, you donate more rice.
Since this is completely wrong, andf the title implies that there is something fishy going on with the website, and this post is the top google search for “free rice scam”, can you go ahead and delete this post?!! You are misleading tons of people! Delete this, and write a new one with an apology and a more accurate explanantion of the website.
“me”
I’d reply to you directly if your email address was real.
FWIW I am in the midst of writing another post, and will link it back to here. Sadly on the internet nothing gets deleted, even if you try
Lance