The Herald’s coverage of eCommerce leaves something to be desired – imagine surveying NZ’s eCommerce space and forgetting the biggest site is Trade Me, not, umm, Ferrit.
Perhaps Peter Griffin is a columnist shilling for Ferrit… regardless – we should blame him, as well as the NZHerald editors, and give kudos for whoever did the PR for Ferrit.
In another article from the Herald, we see a classic quote from hapless Ferrit boss Ralph Brayham, who says that he “estimates that currently only about 0.3 per cent of spending [in NZ] is done online…”
Actually, as later in the article shows, NZ has about $1.5bn worth of online retail sales each year and as the article also points out, $60bn of total retail sales. That’s 2.5% Ralph – you are out by about an order of magnitude.
It’s not as if this stuff is hard to find. Air New Zealand state in more than one place that they will hit $1bn in online sales in the June 2007 financial year, and they hit $840m in the June 2006 financial year.
Meanwhile perusing the NZHerald is one way to find that Trade Me sells (excluding cars and real estate, and back in October 2005) $300-400m worth of items each year. So Mr Brayham, with a modicum of surfing, could have found two company’s who stated in public that they have online sales worth collectively over $1bn. And that was half a year ago.