Your time is nigh Ticketek. React or die.

Been to this site recently? Not many have. Just 6500 visitors a day visit Autotrader, a lot less than the over 140,000 per day average that visit Trade Me Motors. Autotrader lost because everything was just too hard and too expensive. Their business practices were inherently expensive and unfair to dealers, and the process was […]

Well done Trade Me, but the threat remains

There’s an interesting article over at eBay strategies, which talks about how eBay lost the market for classifieds and mentions that Amazon is taking out the top end. (If you work at Trade Me then you should have eBay Strategies in your RSS reader) I’ve mentioned it here before, and it bears repeating: Trade Me […]

Make it easy for me to leave you – unsubscribing

Like Rowan, I’ve been unsubscribing from a lot of list emails recently. Let’s see what we can learn from the process. The Good The best email subscriptions are easy to unsubscribe from – requiring a simple click from inside the email, which bounces to a web page with a confirmation message. This is exemplary – […]

How to twitter if you are a corporation

Twitter, for members of my family and those other 4 people that read blogs and have not yet discovered it, is a microblogging service that has just hit the main stream media. By definition it is therefore passé, but in the meantime we may as well use it well. Examples: How not to twitter. @NZStuff […]

Understanding our animal spirits

Prof Shiller (remember him from “Irrational Exuberance) has partnered with George A Akerlof in a strangely titled new book: Animal Spirits. I’m recommending it even before reading it. It’s basically about why we don’t behave as rational consumers when faced with economic choices. If you don’t want to wait, then there’s an excerpt from the […]

Getting the basics right makes money – Ascent

Yesterday I went shopping for a laser printer. I went to Pricespy and Trade Me, along with Ascent where I have successfully purchased before. Pricespy sent me to a few stores, including Ascent, but I will pick on Computer Direct who came back  as the cheapest. They have a good url, but they are not […]

eBay should buy Trade Me, but they won’t

Apparently rumours are circulating about Trade Me and eBay – not that I heard about them until just now. Mod has squashed them anyway, but oh what fun.  The problem is that eBay traditionally purchases auction sites, then brings over the content to their own site and use their own model. They struggle to see […]

Trade Me has added at least $3 billion to the NZ economy

A persistent, err, troll over at Bernard Hickey’s blog post on Trade Me and Australia asks an interesting question:  “How is Trade Me a productive NZ asset? The answer requires just a little bit of economics, and it is really quite amazing. First – Trade Me sold for $750m, and the money was paid to […]