Stuff ads

Well – perhaps there is just no advertising money out there at this time of year. Stuff has esentially no advertising showing. Maybe NZHerald is in the same situation, and is using Google ads as a backup plan. Good show if so.

Trade Me, meanwhile, looks to have a full complement of ads, as does Scoop, while Seek is all over XtraMSN and TVNZ has some paying advertising.

I wonder if this has anything to do with sales people making 2006 calendar targets, or just sales people and media buyers being away.

Perhaps it has to do with the paucity of newspaper advertising right now – which would indicate that online advertising is at least mainly being sold in conjunction with offline, which in turn opens pandoras box. Is the online spend being fully charged to clients, or are clients getting a free add-on component to newspaper ads? Do clients see the value of online spend, or is it masked by other elements of the campaign?

Published by Lance Wiggs