It seems, says the WSJ, that we already seeing companies spring up to help you defend your online reputation. Or maybe that is to remove your online reputation.
ReputationDefender was founded by a Harvard Law grad in October, and they will politely (then not so politely) ask websites to take down references to you. Sometimes this backfires of course, creating more publicity than there was already, especially when websites publish the takedown notices.
These guys run a continuous search (for $10-16 per month) and send notices to remove any references for another $30 per reference. This sounds pretty simple to do yourself frankly.
DefendMyName is another, and they were started two years ago by QED Media group, a marketing firm. Defendmyname tries to bury the negative comments below blogs, promotional sites and forum postings. I think this is a much better way to go – after all who is going to wade through 1000’s of blog postings to find those one or two nasty references.
Again, it is probably better to do this yourself, by, for instance, starting an eponymous blog.
Lance Wiggs 
I’m going to start a service called PleaseStopCallingMeMeanNames.com.
If anyone calls you a mean name at any point in your life, you pay me $100 bucks and I’ll go tell them to stop. It works well, because I have a great telephone voice that’s firm yet fair and a writing style that seems to say “I’m an authority. I’m being polite, but don’t screw with me.”
If they refuse to stop, I’ll give you the phone number of a lawyer for an additional fee of $75.
If this continues, or, even worse, flares up, I will up my rates to $200 to compensate for additional time and energy expended on my part. Rest assured, however, I WILL tell people to stop calling you mean names.
Telling people to stop calling other people mean names is my life’s work, you see. It’s what I have a passion for.
I’m also starting a different but similar organization called StopLookingAtNakedPicturesOfMe.com.
You should have the right to take naked pictures of yourself, upload them to the internet, and post them on your blog without having anyone look at them. The idea that people will actually invade your privacy by looking at the naked pictures you post on the internet is appaling. This is why I will, for a fee of $100, tell people who look at your naked pictures to stop looking at them.
Please spread the word.
LikeLike