eBay and Google tussle

For the last few days eBay USA has pulled its Google ads, after Google planned a huge Google Checkout party during eBay’s annual seller conference. The party was eventually canceled (eBay owns PayPal of course, the main payments platform), but the ads have not reappeared yet.

I wonder (hope) whether eBay will actually look at the results of this and see whether the money saved exceeds the value of the transactions lost. I’ve felt for a long time that eBay spends far too much on promotions, on and offline, while Trade Me has a very lean approach and achieves better relative numbers.

Published by Lance Wiggs