Rupert Murdoch, via Samefacts
Climate change poses clear, catastrophic threats. We may not agree on the extent, but we certainly can’t afford the risk of inaction…
Today, I am announcing our intention to be carbon neutral, across all our businesses, by 2010…
Our strategy everywhere is the same: first, reduce our use of energy as much as possible. Then, switch to renewable sources of power where it makes economic sense. And, over time, as a last resort, offset the emissions we can’t avoid…
We can do something that’s unique, different from just any other company. We can set an example, and we can reach our audiences. Our audience’s carbon footprint is 10,000 times bigger than ours. That’s the carbon footprint we want to conquer.
Lance Wiggs 
Matt Cooney, editor of Idealog magazine pointed me to your website as one of his regualar reads. I’m glad he did. Very interesting stuff.
The Randy Pausch lecture resonated with me too. Not only for its emotive content but also for its good natured bias in the face of the inevitable.
One of the things that I especially related to was the Profs approach to teaching/learning as a collaborative process. I had something of an epiphany this year while teaching Design students at the Massey School of Design in Auckland. It ocurred to me that, if every assignment set was individual then my students would never experience the way we work in the real world – by collaborating. I tasked my marketing communications class with the objective of creating an online TV channel that focused on ideas and innovation – it had to be branded, ons-creen identity created, content developed and then promoted with a budget of exactly $0.00. The class would have one collective mark for the project and then each student would moderate their result by keeping a blog to detail their contribution and insights. That way I guessed that I would not be simply adding another virtuoso project to their portfolios but a genuine learing experience – that of working together, exchanging ideas and deliver a bigger result than they would have been able to accomplish alone. (The project wasn’t a great success in actual outcomes but wait till next year!).
So I was inspired by the fact that I’m not alone in my thinking.
And I followed up with information about the Alice project he refers to. I’m keen to see if my 7 year old daughter can get into digital story telling via an open source 3D programme.
We need more girls in the sciences (apparently)…but that is another story.
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