Now like everyone I’d hate to be in a “target market” and I suspect, like “young adult literature”, the real target is somewhat younger, although the design of the site is pretty placid:
The surefire killer sign of a young audience is the Top Stories section, which I take to be auto-selected by popularity. I’d go on, but, well – just look at the titles to the top articles:
Nice, Tight, revealing, Miranda Kerr, Sex Marathon, hedgehog. Yup – that sounds like teenage minds hard at work – and teenage boys at that. Let’s take a sneak peak at that second story ” new revealing figures”
now – did Fairfax and LifeLounge really mean to do that? Well – I’ll leave that to FD MD Pippa Leary:
Asked if Fairfax’s editorial staff was too old for the target market, Ms Leary said “yes”.