Digicell is cleaning up – earning dollars by targeting poor countries with their mobile phone services, and earning kudos for liberating their populations from inefficient and often corrupt Governments and incumbents.
Owner Denis O’Brien’s motto (via Forbes):
Give phones to the masses and they’ll fight your enemies for you.
I wish they’d invade Australia and New Zealand…
a battle plan he would use on other invasions: spend lavishly on the network (1,000 towers in Jamaica), build clean stores with cheery staff (a rarity in many developing countries) and lure customers by offering new services like per-second billing and big discounts from the competition (80% less for phones and 50% less for calls)