Simple. So simple. Via an excellent NYTimes article comes news of Unigo, a site where current students talk about their universities, and where those comments are edited, grouped and displayed for prospective students to browse.
The competition, such as the Princeton Review and the US New & World Report, are mired in the past – they have books or issues released yearly that have terse summaries about each university. They cannot compete with the sheer quantity of text, the home videos shot by students (the site gave free cameras to student contributers) and the age of the contributors. It remains to see whther this will take off, but a long NYTimes article is certainly a sign that they are pros.
Someone should do this for New Zealand.