A big change when I came back to Wellington late last year was the emergence of Green Cabs.
What an overdue idea, and what a great one.
It’s a triple play – better for the environment, better for the drivers and better for customers.
Their fleet of bright green Toyota Prius cars cost about $45,000 each for the drivers to buy, which is a bit more than the traditional taxi saloons. But once they start using them then the average fuel bill (from drivers I spoken to) is about a third of the price before. A third!
Unfortunately for the drivers, but fortunately for us, Green Cabs has gone for a competitive pricing model, using the savings on fuel to allow them to become amongst the cheapest of the quality cabs.
The cars are small – so not great if you are in a large group, but perfect if you are on your own. I would hazard that most taxi journeys are one or two passengers anyway. Still – you can chose to forgo the Green Cabs option when you are in a large group.
Another benefit is that the small Prius’s are perfect for Wellington’s narrow windy hilly streets. Broadly the hybrids use the engine going up hill, and recharge going down hill, though I’m told that up hill with a bunch of people in the car can be slow going. But I guess that Auckland’s traffic, and Christchurch’s flat roads also provide ample opportunity for electric drive.
The drivers I’ve met are polite, well dressed and safe, the Green Cabs company offsets emissions by planting trees and so on. NZTaxiblog has some more background.
So what’s not to like? – surely this is a case study of how to spot an opportunity, execute it well and save the planet at the same time?
Well – yes, and kudos to the founders Callum Brown and Dave Jordan. But there is one small problem.
The website. Here’s the booking form – though you have to hunt to find it.
Why oh why are there so many fields? You don’t really need all that do you?
And here is the about us – notice the tiny frame for text:
and so forth. They are Wellington based, and there is no shortage of decent design and implementation companies here. Won’t someone please help them?