NZ Herald launched their new shopping tab yesterday, and as I dug into it the cast of players got larger and larger. It got so complicated that I decided that making a video would be the most efficient way to explain it all. After the experience all I can say is that Bernard Hickey is really good at this stuff.
The list of core and peripheral players in this is huge – ranging from Air New Zealand, to The Warehouse, KKR and Sella, and of course APN, owners of NZHerald.co.nz.
So was a video a good idea or should I revert to type?
<update – in the video I refer to Finda being afiliated with NZHerald. Thanks to JX for the tip. My apologies – Finda is owned by Yellow Pages. I tried to check last night but for some reason Coys was down.>