Good for Vodafone on putting up www.vodafone.co.nz/leave-the-xt-network/ to try to take advantage of Telecom’s difficulties, but from there it just goes downhill. I’ve annotated their pages. First up the main promo page is pretty cluttered, and I have to say I am really unsure what the offer actually is. It seems Vodafone wants me to buy a phone, and wants me to post a copy of my final Telecom bill. That’s confusing in several ways – as for a start I would not want to get a final bill from Telecom before I switch.
The next screen explains that this is a phone swap offer – bring your XT phone in and Vodafone will give you an ugly Nokia. You have to select one of two colours and one of two plans, and so this offer is not going to appeal to most XT customers – just the ones that like this phone and those plans.
The next page talks about the ugly phone – which seems to be about features (HSDPA, 2 Megapixel camera) but very little about whether you can tether it, check your email, download a Facebook app and all that other useful stuff we increasingly take for granted.
On to the plan – whis is where it starts to get really nasty. These are limited plans – use more than 60 minutes of talk time and Vodafone will charge you 79 cents a minute from then. Every call, even those 3 second ones, is taken to last at least a minute. Meanwhile you get signed up to data at $10 per month, but you need to click on the data plan bit to find that out. There is no option to scale that plan up or down, so if you use no data then bad luck, and if you use 1 GB then you are up for $100 or so.
It gets worse – If you did not sign up for that broadband then you’d be up fro $1000 per month – but rest assureed, the Broadband Lite was selected and impossible to unselect.
In summary the offer fails in three ways:
- It’s too confusing – the fist screen does not match the second and so on
- It’s narrowly focused on one phone and two similar low-end plans
- It’s hard to do – what with final bills and so on required from Telecom
So here is my suggested promo page for www.vodafone.co.nz/leave-the-xt-network/. The actual options can change of course, but he idea is to give something valuable to most disgruntled XT customers, while being simple to drive and it focusing on the direct benefits of the deal. I’d suggest that doing a number change from Telecom is sufficient reason to grant those benefits.