Better by Design CEO Summit videos

The videos from the 2010 BBD CEO summit are up. The conference was superb and I do recommend viewing these edited videos.

Rob Fyfe: Air NZ’s journey. Strong mesage and well delivered

Ingrid Fetell – Human Factors – IDEO. How end user observation leads to great design

Adam Lowry from Method – how to deliver green mainstream products

Transformation medley: several speakers on how BBD approach transformed their business

Alan Weber – founder of Fast Company

Dick Powell – SeymourPowell. Designing Innovation.

Robert Sutton – from Stanford GSB.

Marty Neumeier – Author of the Brand Gap and Zag

About Lance Wiggs

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