Tag Archives: Better by Design

Better by Design CEO Summit videos

The videos from the 2010 BBD CEO summit are up. The conference was superb and I do recommend viewing these edited videos. Rob Fyfe: Air NZ’s journey. Strong mesage and well delivered Ingrid Fetell – Human Factors – IDEO. How end user observation leads to great design Adam Lowry from Method – how to deliver …

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Better By Design CEO summit notes – Day 2

Day 2 from the BBD CEO summit. Jeremy Moon  restarts. Reminds that the purpose of design is to guide the user to a certain behaviour. Reintroduces Stefan’s model from yesterday Cause→ culture→ Customer experience:→Sum(Comms, Brand, Channels, People, Physical environments, Service, Product) Where customer could be consumer, trade or team. Peter Senge from MIT (via video …

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Better By Design CEO summit notes – Day 1 note 3

Last note of the day Alan M Weber, Co-founder Fast company Change and leadership are the themes of our time. Profound need for organisational change to address fundamental shifts in global realities Sees the world is full of VUCA – Volatility, Uncertainty, Complexity and Ambiguity. (I think he misses a bit here – where is …

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Better By Design CEO summit notes – Day 1 note 2

Next up at the BBD summit was a panel giving feedback from the CEO tour of the SF Bay area, lead by Stefan Preston. 25 people got to see all the awesome companies including Google, Facebook, Mozilla and IDEO. (Yes – I am jealous as heck) Stephen Tindall first had a cameo talking about the …

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