In August I received this email from Facebook, which was similar to one I received in June:
and like others I received this over the weekend – telling me that I has not been to Facebook in the last few days, and that, well, nothing has really happened anyway.
There are several things wrong with these emails.
The first is the assumption from Facebook that I need to visit their site every day or two. I don’t, and nor does anyone. Meanwhile the amount of ‘events’ that I have ‘missed’ is trivial, and is dwarfed by the activity on Twitter. While Facebook (and Twitter for that matter) is a nice tool, we should never feel that everything that scrolls by requires a piece of our ever decreasing attention.
The second is the rudeness of it all. Even if I were still at school and all of my classmates were on Facebook, this email is so arrogant that I would be tempted to say goodbye – at least for a few hours. Perhaps I would even start a competition with my friends for the email with the greatest number of missed events.
Thirdly, and most amusingly the email doesn’t seem to take into account activity via Facebook apps or by the email to reply feature of Facebook comments and messages. So ultimately Facebook is telling me to interact with Facebook when in fact I have been doing so.
Overall I see this as another signal that Facebook’s time in the sun will end.