The NZ Klout and Klouchebag chart

Klout purports to measure online influence. Apparently I’m worth 45.34, with those two decimals implying a degree of science beyond the measurement. It’s all hogwash of course: The problem with Klout is that a higher score is very often a measure of a higher level of painfulness for the rest of us. Higher scores can […]

How not to survey social media, and how to recover

You want to run a survey on social media – so you ask give StopPress a chance to ask their readers for questions. Unfortunately the commentators have a different take on your great idea – and accuse you of firstly not being social media experts and secondly of being lazy. It doesn’t help that you […]