Some interesting comments on the previous posts – worth a look at. I’ll redo some numbers in a while, but in the meantime here are some charts…
This is daily unique domestic browsers to the big online shopping sites. (except Gameplanet sorry, which I inadvertently left off). The point of the chart is to show the dominance in NZ of one site. The Page Impressions version of this chart is even worse.
Here is the same chart, with Trade Me UB’s plotted on the second axis. The point of this chart is to show the gradual relative increase in Ferrit UB’s until last week, after which it seems to be tracking with Trade Me. That’s not a huge result for the advertising spend.
Farmers traffic is interesting with the 2 spikes. I’m not sure why, but that sort of traffic pattern is a symptom of a site that isn’t working and/or over-promotion – else the traffic would stay.
Finally – so we can see what is coming, here is the traffic profile from last year for Real Groovy and Trade Me. Unsurprisingly online retail drops sharply from just before Christmas.
As always these are the Net Neilsen stats, domestic IP addresses only.