Apple really is transforming an industry – Nokia has unashamedly pre-announced an iPhone clone. That link is complete with video goodness.
The more important thing to me is Apple’s ability to change the market structure. Currently there is far too much power with the telcos, and by launching the iPhone Apple has managed to grab some (10% it seems) of their revenues.
The end game is we pay a set amount for wireless IP access, use the unlocked device of our choice and the applcation (phone, internet, sms) of our choice.
The big elephant in the room for me is the possibility of P2P mesh comms displacing telcos. Nobody is pushing these as there is a limited revenue model. It is, however, a public good thing – we all win if we do this. If the device manufacturers can wean themselves from telcos then it will start to be in their interest to go mesh – after all it will be all about the devices.
Sadly the telcos are generally dumb enough to fight this all the way to bankruptcy, rather than take the lead into a new market and create new revenue models.