What can you say about a company that just didn’t make hay from what now are the most sought after products in the world?
Finally it appears that Renaissance has lost exclusive Apple distributorship in NZ, and I have to say that I’m glad. Their service was really not up to scratch, and they lost my business to the online store the day it opened. Now we can see a better distributor, or perhaps a tangble entry by Apple themselves.
Perhaps I should have backed myself and shorted Renaissance a while ago, but it was hard to bet against Apple’s expansion in NZ.
Looking at this price chart, I really should have: