It seems that if you sponsor the Olympics then you get thousands of TV advertising spots thrown in.
So – for those companies that sponsor the Olympics this is for you:
By now I now dislike your company, your products, and most especially your advertisements.
It’s only day 4.
By the end of the Olympics I will be at the point where I have a visceral hate for your brands, for your company.
I will short your shares, push your products to the back of shelves, send letters to your board, throw any of your products I mistakenly purchased in the past out of the window on to the street, walk on the other side of the street from your flagship stores, scratch your brand names off any of my friends products, recommend everybody else’s products to my friends, acquaintances and strangers on the street, blog incessantly about how piss-poor your products and company really are, give unsolicited advice to shoppers browsing your brands and start small wars in countries where you have a leading market share.
Please just stop. I have seen your ads, now let me see the Olympics.
There is a way to do this.
Shorten the advertisements. Use overlay ads instead of breaking away from the sport. Make hundreds of different ads. Make half-decent ads. Don’t make your ads look like the actual Olympics. Change your ads when things happen. Break for one ad at a time, not a series.
Above all, don’t give me time to channel surf or to switch on some other entertainment.
I’m so over these Olympics – Actually I was over them in about 1984 truth be told.