A while back I posted a list of the top 10 things eBay could do to improve: Top 10 things to change at eBay
I now believe I missed the most important one:
0: Introduce auto-extend on auctions.
Auto-extend makes the auction last for, say, 30 seconds longer each time a new bid is received. Trade Me does this. It will kill the practise of sniping and make the auction site a level playing ground again. Right now the advantage is to those that use sniping tools and the auction experience is lousy.
My current next three are from the previous list.
1: Sell PayPal (and allow Google Checkout)
–> greater velocity of sales, greater trust, money in the bank
2: Charge for Skype use
–> immediate revenue lift from a captured market
3: Simplify and reduce all marketplace fees
–>increase in Gross Merchandise Volume, particularly from smaller sellers