Michael Carney is a marketer that sends out an occasional newsletter to the community. It’s quite good (the last one even quoted my father :-). Michael is a influential guy on the NZ scene – he even wrote an excellent book on Trade Me.
I do recommend that you subscribe t0 the newsletter if you are in the advertising game in NZ.
However for an advertising newsletter the marketing is woeful.
Firstly the newsletters are not posted online, so Michael has not ‘joined the conversation’, and we bloggers cannot link to or comment on his content.
Secondly, Michael is part of the Grey Group, who are:
“a subsidiary of WPP, a global communications organisation with 568 offices in 152 cities across 87 countries.”
GreyGroup recently redesigned their website. Can you see the link to the newsletter?
It’s not there. In fact there are only 4 working links on that page – “more about us“, “check out our work“, and links to website creators “Cactuslab” and “Supermodel” (not a good look guys).
Thirdly – there is actually a blog – well hidden though.
Micheal already had a blog – in fact it was one of the ones I follow(ed), though posting has been on hold for a while. That old blog is a fairly traditional WordPress number – simple but clear in design.
The new blog – well, it sucks.
Here are some faults:
The blog is hidden behind two links from the homepage and a crazy url: http://www.greygroup.co.nz/default,34,blog.sm . Greygroup.co.nz/blog would be better – and no – it does not work.
If you click in a post, you must click on the ‘blog‘ text to get back. That’s the text not the big ‘blog’ graphic on the top.
The posts are all clipped, so you have to click ‘read more’ to see the whole thing. This may initially drive pageviews, but not for long – we don’t have time to click everything.
You can comment, but there is no indication that there is a comment on a post.
The colours, design – it just feels bland, drab – uninteresting. There is no personality.
Indeed – that’s the missing link here. Where is Michael? The star writer? The driver of traffic? The respected voice of marketing in New Zealand? Michael should be front and center, not just on the blog, but on the front page of the GreyGroup website. The stellar newsletter should be placed as a series of articles on the blog.
For now the website is saying that GreyGroup are pretty clueless about this interweb thing. Please change it.