Dumb: using Sellmefree as the vehicle.
Here, for example, is 2 month’s worth of Business Class travel for two people. It was added 3 days ago, and should be attracting a bunch of traffic.
The value of this to the right buyer is big. It costs about $8,500 to fly return to London. If you and someone else had to fly return to London twice in two months next year then the value is about $34,000. If you wanted to add some other flights, then it would be even more.
But the auction is flawed.
First – the text of the auction states that the travel is for 3 months, not two, and although there are three questions checking. with replies, that the original text still stands.
Secondly the auction is on SellmeFree. Last time I checked AirNZ was a publicly/Govt owned company, and so has no corporate reason to use SellmeFree. Here’s why using sellmefree is stupid:
– The traffic to Sellmefree is tiny – this great auction has, after 3 days, just 1137 visitors, and that’s after Mauricio linked to it
– The banding and user interface is horrible – the photos don’t scroll, the page is ugly and there is no co-branding of the AirNZ material. Look at the view – would you be happy as an AirNZ marketer?
– But most of all, nobody buys on Sellmefree. There is trivial active membership compared to that other site, and, well, people just don’t trust Sellmefree. There are just two bidders so far on this auction, and the price is shamefully low. Moreover there are only 4 questions to what should be an entertaining auction, and three of those are the same.
I cannot fathom that this comes from the same people that delivered Pimp my Plane and the Pink flight of Fabulosity. I can only make an educated guess that the folk who do the charity stuff are not at all connected to the very cool folk who do the domestic marketing stuff.
Time to get a cluestick and make that charity stuff work for you Air NZ.