Excellent Samsung viral campaign

I was surprised to hear about my togs stealing exploits – but kudos to Samsung and their agencies for an excellent campaign.I received a link to a fake NZ news site….

Cleverly my details are inserted into the video, along with the name or the perpetrator that dobbed me in.

It all links back to a Samsung/Olympics site – with some sort of competition.

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3 Responses to Excellent Samsung viral campaign

  1. nope says:

    And whats the point? I mean they sure went to great lengths to take the piss out of you, but an excellent viral campaign? An excellent (and expensive) pisstake perhaps…

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  2. Lance Wiggs says:

    nope – I do agree.
    It could be a campaign for any product at all – another great idea from an agency that really doesn’t necessarily add a lot to the brand. Still – it takes a lot for me to look at an ad – so it worked at least a little.

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  3. Lance,
    Do the right thing. Give back the togs. Learn to swim.
    Offer yourself up as a member of the motorcycle polo team…
    Now there’s a sport..
    cheers
    bernard

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