Dick Smith just reskinned their site. Well they have at least since the last time I went there. My summary is that this is nice but will add little to their site statistics. The look has changed slightly but the real work has yet to be done.
So it’s a reskin. But there are still a lot of flaws.
Searching for “cable” gives you far too many results. These are just the categories. They are a completely unusable mess.
Here’s a lesson in how to handle cables – courtesy of Ascent
Adding items to the cart briefly pops up a message. I’m not sure whether I like this or not – it was a long way away from the eye on my big screen.
The checkout message on the top of the screen is nice looking but the wording is strangely subdued. Maybe it is a test but “Visit Checkout” seems to be pretty soft versus, say “Checkout now.”
The cart is pretty ordinary, but functional.
But the next screen is an intimidating screen of online shopping death. You’d think a bit of work on this would see a big uptake in sold carts. Beyond this screen is a payment screen as well. Why not put all three (summary, address, payment) on to one page?