Has Infratil become a dodgy investment?

No – I’m sure Infratil have not changed their excellent approach to infrastructure investing, but their advertising strategy sure makes you think. I’ve been seeing their advertisements in Facebook. They may be cheap ads, but we cannot help judging them by the company they keep. No – not the friends whose pages that I see […]

A reskinning is not a panacea: Dick Smith

Dick Smith just reskinned their site. Well they have at least since the last time I went there. My summary is that this is nice but will add little to their site statistics. The look has changed slightly but the real work has yet to be done. Here is the Australian one: and the NZ […]

Let me pay my bill Contact Energy

I’ve been getting a number of letters from Contact Energy recently, so I decided to actually open one of them on Saturday afternoon. Turns out they are gas bills, and I’m well overdue. Time to pay the bill then. So off I went to the Contact website – contact.co.nz. <update http://www.contact.co.nz. The page fails completely […]

How NOT to Twitter if you are a corporation

A little while back I praised Vodafone New Zealand for their excellent Twittering, inside an article on How to Twitter if you are a Corporation. They reached out to customers, solved problems, gently nudged opinion their way and generally were liked by everybody. The account was run by Paul Brislen – who let his own […]