A timely find – a viral video about Trader Joes – a small USA chain of food stores that are lots of fun to shop in. The products at Trader Joes are high quality – and that is especially relevant in the USA where (Whole Foods aside) it’s all to easy to buy processed rubbish. and from …
Tag Archives: brands
It’s the Gelato, not the brand
Somewhat by mistake I found myself reading something that Kevin Roberts had written – he apparently has a blog in NZHerald. This post was about new Queen Street, Auckland, Gelato shop – Giapo, and here’s what he had to say about it: The store has been created as a Lovemark and is dripping with Mystery, Sensuality, …
Lance Wiggs 