Giapo 2.0

A while back I blogged about Giapo, the Queen Street, Auckland gelateria run by the amazing Gianpaolo Grazioi. The title of that blog post was “It’s about the Gelato, not the brand“, and, well, it seems that these days it is indeed about the Gelato. The post led to a series of comments, and I […]

It’s the Gelato, not the brand

Somewhat by mistake I found myself reading something that Kevin Roberts had written – he apparently has a blog in NZHerald.┬áThis post was about new Queen Street, Auckland, Gelato shop – Giapo, and here’s what he had to say about it: The store has been created as a Lovemark and is dripping with Mystery, Sensuality, […]