Valentino’s Gelato somehow got rated ahead of Giapo as the best Gelato in Auckland by the NZHerald. What codswallop. The reviewer, Nici Wickes, raved about Valentino’s “Moro bar and Bounty bar” flavours. While that might be a fun way to pack on the pounds, those flavours invoke a reflex gag for me, and certainly are …
Tag Archives: giapo
Giapo 2.0
A while back I blogged about Giapo, the Queen Street, Auckland gelateria run by the amazing Gianpaolo Grazioi. The title of that blog post was “It’s about the Gelato, not the brand“, and, well, it seems that these days it is indeed about the Gelato. The post led to a series of comments, and I …
It’s the Gelato, not the brand
Somewhat by mistake I found myself reading something that Kevin Roberts had written – he apparently has a blog in NZHerald. This post was about new Queen Street, Auckland, Gelato shop – Giapo, and here’s what he had to say about it: The store has been created as a Lovemark and is dripping with Mystery, Sensuality, …
Lance Wiggs 