More text and fewer articles visible equals more pageviews

NZ’s own RWW reports that readers of the FT’s mobile Web app consume “about three times as many pages through the app as they are through the desktop in an average visit“. Drawar.com concludes in turn that the reason is that the the articles are in a single column in the web-app, while on the […]

NBR’s performance since the subscription wall was built

Back in mid July the NBR decided to put a chunk of their content behind a subscription wall. I was one of many amateur untrained unqualified bloggers that not only objected to being characterised as such, but was pretty scathing about the decision to lock away the content. NBR in turn referred I guessed to […]