I’ve updated the New Zealand Retail site daily stats referred to in a previous post. Once again it is Nielsen NetRatings data, for domestic traffic.
First and foremost- Trade Me is still the only online retailer in New Zealand (aside from airlines)
Let’s look at that by hours spent on site – this is Unique Browsers x Frequency x Avg Session duration, and is measured in hours per day. Trade Me received over 80,000 hours of browsing time in the last 10 days measured, while Ferrit received just 185.
But the news is not all bad for Ferrit – traffic recently has picked up.
That’s come from an increase in the number of unique browsers to Ferrit, probably from recent ad campaigns.
Those UB’s have led to rising Page Impressions.
but that increase in Page Impressions has not matched Trade Me’s natural PI growth rate.
While Ferrit’s Page Impressions per Unique Browser has actually fallen since launch, as shown in this log scale chart. Time per page has risen by about 10% though.