Google Yahoo! <thanks Dave and Mauricio> just purchased RightMedia – which is some sort of online advertising marketplace. This deal has uncovered the world’s slowest but actually kinda fun demo – check out their homepage and click on the Take the Tour button. It’s been 5 minutes so far and the demo still hasn’t told …
Category Archives: auctions
Cookies per computer
An average of 2.5 cookies were found per home computer in a US Survey [hat tip attentionmax] by Comscore. It seems that 31% of people delete their cookies at least once during the month*, and 7% delete them 4 times or more. Let’s see how that works in NZ. NetRatings shows there were 6.1m domestic …
Netguide and Hitwise awards – are they bunk?
Netguide are running their annual awards voting. Liv mention this in her new blog – so I’ve dragged out this partially written piece…. As Liv mentions, this year Netguide want voters to register for some dodgy website (Netguide Village – not linked) that you probably have no interest whatsoever in joining. So Netguide’s business model …
Continue reading “Netguide and Hitwise awards – are they bunk?”
Living Large
Olivia from Trade Me has started blogging – at Liv Large. Expect some interesting stuff as Liv has not only been at Trade Me for a long time, but she is also the person at Trade Me responsible for buying and selling advertising. There is lots of growth coming down the pipeline for online advertising …
eBay aussie give Tax Office seller records
Via Tamebay – the ATO is getting data on sellers with over OZ$50,000 in sales, affecting an estimated 1000 sellers who should be GST registered. eBay handed over records from 2003 to 2006. Here in NZ the threshold for GST is lower at $40,000 worth of purchases, and I expect there will be plenty of …
Continue reading “eBay aussie give Tax Office seller records”
Paymex paygo paypal paywhatever
The battle for payments in NZ is on. Or is it? We have a plethora of wannabe players, but nobody seems to get it. Paypal doesn’t care – after all eBay isn’t around and why support Trade Me? Pago is just woefully bureaucratically crippled, and they can’t spell Paymex looks ok, but who the heck …
Western Union…
What is it with Western Union? Their service is used by almost every scammer, be it on eBay, spam emails, and now, nannying sites. It seems that they could do us all a favour and tighten up on their tracking and id requirements. Scoopit!
eBay Homepage Design
eBay Homepages vary by geography – as Auctions is a fairly geographically and culturally constrained business. Still, it is interesting to see just how dramatic the differences are: Best homepage – the simplest by far, is Canada. The page is approaching Google simplicity, and it is abundantly clear what you have to do – enter …
eBay Blogs
eBay Blogs: Who knew. Also available now in the UK, which is how I found it. Right now it is early days, but eBay seems to be tapping into a group of people that are fairly new to writing blogs. Time will tell whether this works or not – I just see lots of opportunities …
Who on earth is designerexposure?
Whoever they are they managed to beat heavily advertised Ferrit into ‘2nd biggest retailer‘ spot. It’s not much of a spot – after all Trade Me has about 100% of the retail pageviews. (or 197.1m out of 198.5m total retail for ‘total traffic’ week ending 25 Feb, 2007) From the article ” Trade Me has …
findit in Aussie…
findit.com.au is not bad and is in beta right now. The gap in the Australian classified market is there as eBay has missed the Craigslist market and is late to the motors/property/jobs. They have a long road to haul, and some pretty serious competitors, but the site seems professional and reading between the lines they …
eBay search ads work…
Looks like Yahoo! ads on eBay are working in the USA – so eBay will now start testing Google ads on international eBay sites. For these ads to work it must mean that the sell through rate did not change, and that the click through rates are high enough for advertisers. This is good use …
Ferrit – $36m flushed….
I missed the money quote… “Mr Brayham says Telecom expects to spend about $12 million on Ferrit in the next financial year, matching its contribution for the past two years.” That’s $24m dropped on a site that delivered $12,500 in revenue in the busiest shopping month of the year. Alternatively that $24m dropped on 2,700 …
Ferrit – It’s worse than I thought
Some interesting Ferrit stats from this article (thanks Q). Firstly only 1.2% of the visitors in December bought anything, secondly Ferrit makes “between 4% and 8%” of each sale. (Let’s be nice and say an average of 6%). Thirdly the average order size was “more than $100”. Let’s call it $110. So in December 2,700 …
Online retail: Ferrit sinks
Let’s see how the online retail market is going…. After a dip over Christmas/New Year Trade Me is back on track, while all of the other players are still not making any impression…. Ferrit’s pre-Christmas promotion gave a leap in traffic (this page impressions chart has two scales), but January and February to date are …
Lance Wiggs 