Six digital marketing articles…

Online Spin is a site I’ve just found via Max Kalehoff at AttentionMax. This excellent article points to “six columns digital marketers must read”. Author Max (of the main and six other articles) summarises the articles, but for the impatient here they are: Are Advertisers Suffering From Addiction? Media Specialists Must Grasp Consumer-Generated Media Ten …

iBankers have to be real estate agents

Apparently, I read in the Independent Financial Review last week, people that receive a success fee for helping a company sell are required under NZ law to be licenced real estate agents. The “investment bank” that helped Trade Me sell was specifically mentioned as a candidate for this law. 1: Trade Me had no formal …

No such thing as a free chocolate biscuit

Mauricio is upset that free biscuits are on the way out for AirNZ domestic flights. I’m glad. I have no desire to pay for everyone else’s biscuits (coke, beer, hot meals etc.). If I am thirsty offer me water, but make me pay for everything else including food, alcohol and fizzy drinks (and you pay …

Kiva and Steers in Kenya

Disintermediate a Nobel Prize winning business and lend money to villagers around the world directly. There does not seem to be a revenue model for investors (i.e. the loans do not pay interest), and obviously there are verification costs, but it’s an interesting start – Kiva.org Even without a revenue model for investors there has …

Buffet on Newspapers…

Warren Buffet talks about the decline of newspapers in his latest missive. Some chilling words from the great investor. The money quote “Eventually, though, eroding fundamentals will overwhelm managerial brilliance“ The History “..when two or more papers existed in a major city (which was almost universally the case a century ago), the one that pulled …

yahoo!xtra versus msn. Overall impact

MSN’s offering is woeful. The search is embarrassingly unusable and takes you off-site, the site itself looks like it was slapped together at midnight last night and the lack of advertising makes you feel like there is no local team nor reason for existence. About the only thing that MSN did well was getting their …

Online ads up,newspapers, TV, mags down.

So the NZ Advertising stats are out for 2006. Here’s the chart: and here is the market share chart – note that 2003 saw several new categories tracked for the first time. 3 things are interesting 1: TV (-2.3%), Newspapers (-3.8%) and Magazines are all down (-3.5%). They are down a collective $54m, which has …

yahoo versus msn. Advertising

Yahoo!Xtra has a few advertisers, including ANZ, ACC, Qantas, Sorted (relationship), Visa, Pacific Blue, ipod+itunes (cool) and the realestate link goes (slowly) to a yahoo!xtra stamped realestate.co.nz. There are plenty of open advertising slots in many of the less trafficked sections, and the site is well set up for advertisers. msn.co.nz has Seek, which is …

yahoo versus msn. searching for work

Both sites have tied in with Seek, so even points there. It would have been interesting if one had linked up with rising star Trade Me Jobs, but I guess blood is thicker than water in Australasian media. Seek is part-owned by PBL, who are behind the msn effort, and most likely the legacy Seek …

yahoo versus msn. Video

Yahoo!Xtra have some TVNZ videos available. The videos play in an enormous player mostly filled with advertisements. Playing over the (genuinely) high speed connection here in Australia is not great. The image is murky, jerky and prone to pauses. (i.e. over-compressed, very low frame rate and the streaming stops periodically) Meanwhile, msn’s video player is …

yahoo versus msn. searching for love

MSN has tied up with domestically tiny match.com for dating, while Yahoo!Xtra has nobody. So let’s try searching for love….. Searching Yahoo!xtra for ‘dating’ gives biggest local site NZDating as the first response, but second biggest FindSomeone is the 7th response. ‘online dating’ puts FindSomeone 4th and NZDating 6th. Some work to do here Yahoo! …