Why online ad spend is low in New Zealand #2

So NZ has low broadband penetration, which means kiwi’s spend less time online, and have less desire to click on random advertising links. But that is not the full story for the paucity of media spend here. 3: The lack of eCommerce players Aside from Trade Me, the airlines and banks, New Zealand has had …

Why online ad spend is low in New Zealand #1

So Australia has a per population online media spend of 3 times New Zealand. That’s a huge difference for 2 economies where the GDP/Capita differs by only 30%. Let’s look at some likely reasons for that difference: 1: Internet penetration Actually New Zealand is doing just fine – with 76% of the population online versus …

NZ online ads spend has world’s highest growth

According to the latest stats from WARC (and via my father Glen Wiggs), NZ had the highest year on year growth for online advertising expenditure last year. NZ online ad spend rose by 184.8%, well in excess of number 2 Lithuania, at 69.4%. Next was the UK, where online ad spend growth was a solid …

price your meal

Bid on a meal  at priceyourmeal.com and eat out for…. cheaper. Only in Glasgow and  soon  in  Edinburgh. I see this as a sign of eCommerce frothiness akin to pets.com, but slightly less silly. But if it works as a marketing tool then sobeit…

Stuff please shut up

I’m unhappy with Stuff’s relatively recent change that automatically kicks off audio commentary when I open certain articles. Perhaps it happens just on my setup (OSX, Safari), as I see a ‘listen to audio clip’ link by the title. I’m willing to give the benefit of the doubt for now, but please fix it…

Customer service – how to ensure phones are answered

Meg Whitman commented that in the early days Paypal customer support staff didn’t answer the phone – they were avoiding speaking to customers. I don’t understand why more customer service lines don’t follow Trade Me’s example. At Trade Me you pay$1.99 per minute when you call (a 900 or o900 number) customer service – but …

Surfing from work…

Personal surfing from work is bad, says the Deputy Leader of the Opposition in New Zealand. While this may be a great debating point for the chamber, Brownlee clearly isn’t thinking this one through. I certaibnkly wouldn’t want ot work for him, nor for any organisation that wanted such micro control over my activities. Better …

Woz, Kawasaki and lousy flash video players

Great interview. Shame I can’t see it as the video player and my orcon/xtra broadband are lousy. Will flash video creators please realise that not only do people have variable speeds of internet access, but that we also have variable quality. Once I get a dropoff from a youtube or, it seems, a zbiz, video …

ShipBuktu – shop the USA

Shipbuktu alpha-launched today. The site is still in test, but the back-end logistics are set. essentially. I’m involved on an unconfirmed sem-official basis. Shipbuktu gives Kiwis a USA address, so you can shop the internet USA style. Amazon electronics, Gap clothing, and everything from telescopes to car parts are finally  available to us here. Believe …

Post Secret

One of the most powerful uses of the internet – is PostSecret, which strangely enough relies on mail to deliver intimate secrets to the world. Each Sunday (USA time) a new batch of postcards containing secrets is released.

PS3 sales banned on eBay UK, restricted on eBay USA

Stupid. Really stupid. eBay USA is restricting sale of Sony PS3’s to members with high feedback, and even then only one per member. eBay UK is prohibiting sale of PS’s until pre-sales commence next year. Thus does eBay, which normally serves to reduce barriers, prevent trading across borders. The obvious play is to buy PS3’s …

Overstock.com – and why it does not work

eBay wannabe competitor Overstock just had a horrible 3rd quarter, with revenues down on the previous year. Although it’s a cyclical business, pundits are concerned that revenues fell despite better internal operations. In the last quarter the conversion rate, and Google ads were less effective. Meanwhile the brand suffers (while attracting the morbidly curious like …