When will the penny drop? US Online Advertising 3-5 times here..

Just announced: 2006 US online advertising hit $16.8bn, showing a 34% growth rate over 2005. That compares to NZ’s $65m and 48% growth. One way to compare is by population – USA online ad spend was US$56 per person, and NZ online ad spend was $NZ$15.80 or US$10.80 per person. That US number equates NZ$81.60 …

TVNZ’s new site – crippled

Go Tui – who managed to sneak a look at TVNZ’s new site. Read/Write web has also blogged about how TVNZ.com will be positioned as a third channel. The site seems lovely to look at (looks like there is some nice ajax action, and the download speed tester recognises the constraints we have here) Tragically …

eBay Homepage Design

eBay Homepages vary by geography – as Auctions is a fairly geographically and culturally constrained business. Still, it is interesting to see just how dramatic the differences are: Best homepage – the simplest by far, is Canada. The page is approaching Google simplicity, and it is abundantly clear what you have to do – enter …

Buffet on Newspapers…

Warren Buffet talks about the decline of newspapers in his latest missive. Some chilling words from the great investor. The money quote “Eventually, though, eroding fundamentals will overwhelm managerial brilliance“ The History “..when two or more papers existed in a major city (which was almost universally the case a century ago), the one that pulled …

How we surf in NZ: Time online

There are lots of ways of measuring how popular a website is. The industry started with ‘hits’, before realising that a page could generate countless hits. The local industry moved to ‘Unique Visitors’ and, once the number of Unique Visitors exceeded the population of New Zealand, to ‘Unique Browsers’. Many sites and advertisers like using …

Measuring Yahoo!Xtra and msn.co.nz

From what I see (from the page sources) it appears that msn.co.nz is measuring traffic using Nielsen NetRatings, but that Yahoo!xtra is not. (I may be wrong). This will make things very “interesting” for Yahoo!xtra advertising sales teams. Corporate Yahoo! may not realize that the advertisers in NZ demand tracking from NetRatings, and the locals …

Complaining about advertising stats

Lots of complaining about the advertising stats. The (Direct) Marketing association says it spent $400m on creative and the reported $100m was just postage, the Internet Advertising Bureau says the $65m online spend excluded search (i.e. Google) and the long tail of smaller sites, and MediaEdge said that un-addressed mailouts were under-reported. The Direct Marketing …

yahoo!xtra versus msn. Overall impact

MSN’s offering is woeful. The search is embarrassingly unusable and takes you off-site, the site itself looks like it was slapped together at midnight last night and the lack of advertising makes you feel like there is no local team nor reason for existence. About the only thing that MSN did well was getting their …