There are lots of ways of measuring how popular a website is. The industry started with ‘hits’, before realising that a page could generate countless hits. The local industry moved to ‘Unique Visitors’ and, once the number of Unique Visitors exceeded the population of New Zealand, to ‘Unique Browsers’. Many sites and advertisers like using …
Category Archives: NZ Business
Mobile Broadband Pricing Still Stupid
Since the 23rd of Jan I have used a paltry 1.48 Gb on my home account. (well I was away for a bit) That would cost, in Telecom’s mobile Broadband calculator, about $650 on the ‘Mobile Broadband 400 plan’ (that’s the cheap plan – the casual plan would cost me $12,000). That’s $600 for 8 …
“now you (Sony) know how you killed your brand”
Via Church of the Customer Sony’s PS3 is a technological marvel but a piece of encrypted isolated expensive junk when compared to the Wii (non-gamers) and XBox360 (gamers). What a travesty – and one which has now been put into song.. At 400,000 views and 2200 comments you’d think Sony would wake up, and when …
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Who on earth is designerexposure?
Whoever they are they managed to beat heavily advertised Ferrit into ‘2nd biggest retailer‘ spot. It’s not much of a spot – after all Trade Me has about 100% of the retail pageviews. (or 197.1m out of 198.5m total retail for ‘total traffic’ week ending 25 Feb, 2007) From the article ” Trade Me has …
Measuring Yahoo!Xtra and msn.co.nz
From what I see (from the page sources) it appears that msn.co.nz is measuring traffic using Nielsen NetRatings, but that Yahoo!xtra is not. (I may be wrong). This will make things very “interesting” for Yahoo!xtra advertising sales teams. Corporate Yahoo! may not realize that the advertisers in NZ demand tracking from NetRatings, and the locals …
Xtra Retardo Mail..
Jama weighs in on Xtra mail. Xtra didn’t integrate their ISP mail with Yahoo! mail, which is terrible for consumers, but the logical move for a monopoly seeking to slow its demise. If Xtra members were switched to Yahoo!, then even less would hold them to Xtra as an ISP. Given Xtra’s terrible performance at …
yahoo!xtra versus msn. Overall impact
MSN’s offering is woeful. The search is embarrassingly unusable and takes you off-site, the site itself looks like it was slapped together at midnight last night and the lack of advertising makes you feel like there is no local team nor reason for existence. About the only thing that MSN did well was getting their …
yahoo versus msn. Advertising
Yahoo!Xtra has a few advertisers, including ANZ, ACC, Qantas, Sorted (relationship), Visa, Pacific Blue, ipod+itunes (cool) and the realestate link goes (slowly) to a yahoo!xtra stamped realestate.co.nz. There are plenty of open advertising slots in many of the less trafficked sections, and the site is well set up for advertisers. msn.co.nz has Seek, which is …
yahoo versus msn. searching for work
Both sites have tied in with Seek, so even points there. It would have been interesting if one had linked up with rising star Trade Me Jobs, but I guess blood is thicker than water in Australasian media. Seek is part-owned by PBL, who are behind the msn effort, and most likely the legacy Seek …
yahoo versus msn. Video
Yahoo!Xtra have some TVNZ videos available. The videos play in an enormous player mostly filled with advertisements. Playing over the (genuinely) high speed connection here in Australia is not great. The image is murky, jerky and prone to pauses. (i.e. over-compressed, very low frame rate and the streaming stops periodically) Meanwhile, msn’s video player is …
yahoo versus msn. searching for love
MSN has tied up with domestically tiny match.com for dating, while Yahoo!Xtra has nobody. So let’s try searching for love….. Searching Yahoo!xtra for ‘dating’ gives biggest local site NZDating as the first response, but second biggest FindSomeone is the 7th response. ‘online dating’ puts FindSomeone 4th and NZDating 6th. Some work to do here Yahoo! …
xtrayahoo vs msn.co.nz rounds 3+4
nz.yahoo.com (why call it yahooxtra when that’s the site url) is now up, and substantially better than the msn offering. Meanwhile msn.co.nz fails to deliver the main news photo in Safari, and much of the content does not work. Firefox shows a much better site for msn.co.nz. Round 3 to Yahoo! but wait – the …
msn.co.nz – round 2
so the seek search links don’t work, the weather search (for wellington) doesn’t work, the advertising link isn’t a link…. well – maybe I’ll just let msn.co.nz keep working on things and have another look tomorrow. Meanwhile it’s is pretty pathetic. so round 2 to yahooXtra – they at least have not launched something that …
msn vs yahooxtra: round 1
well msn.co.nz is up, but it is a pale imitation of ninemsn. A lot of work to do there people, including some senior hiring it seems. But as at 00:10 there is still no YahooXtra.co.nz….. so – round one to Microsoft/PBL
yahoo!xtra launches tomorrow (March 1)
Here or here We should also watch what happens to xtramsn.co.nz – will it redirect to yahoo!xtra or to msn.co.nz? What will msn.co.nz look like? Who will they partner with?? Times they are a-changing…
Lance Wiggs 