There are lots of ways of measuring how popular a website is. The industry started with ‘hits’, before realising that a page could generate countless hits. The local industry moved to ‘Unique Visitors’ and, once the number of Unique Visitors exceeded the population of New Zealand, to ‘Unique Browsers’. Many sites and advertisers like using …
Author Archives: Lance Wiggs
eBay Blogs
eBay Blogs: Who knew. Also available now in the UK, which is how I found it. Right now it is early days, but eBay seems to be tapping into a group of people that are fairly new to writing blogs. Time will tell whether this works or not – I just see lots of opportunities …
Mobile Broadband Pricing Still Stupid
Since the 23rd of Jan I have used a paltry 1.48 Gb on my home account. (well I was away for a bit) That would cost, in Telecom’s mobile Broadband calculator, about $650 on the ‘Mobile Broadband 400 plan’ (that’s the cheap plan – the casual plan would cost me $12,000). That’s $600 for 8 …
The lying profession…
So by 138 votes to 124 an audience to a PRWeek ethics debate decided against the motion that ‘PRs have a duty to tell the truth’. 3 comments. Firstly there is a great discussion about this at blogHerald and Strumpette (great blog name) Secondly – PRWeek just isn’t great at PR. I cannot actually see …
“now you (Sony) know how you killed your brand”
Via Church of the Customer Sony’s PS3 is a technological marvel but a piece of encrypted isolated expensive junk when compared to the Wii (non-gamers) and XBox360 (gamers). What a travesty – and one which has now been put into song.. At 400,000 views and 2200 comments you’d think Sony would wake up, and when …
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dating and ‘good catches’…
Some thoughts from the economist blog on dating… “Assume there are better and worse catches in the dating market. Part of the dating process, a rather big part, involves determining whether you are, or are not, too good for the other person. So the people who pursue you the most persistently may be the people …
Who on earth is designerexposure?
Whoever they are they managed to beat heavily advertised Ferrit into ‘2nd biggest retailer‘ spot. It’s not much of a spot – after all Trade Me has about 100% of the retail pageviews. (or 197.1m out of 198.5m total retail for ‘total traffic’ week ending 25 Feb, 2007) From the article ” Trade Me has …
Measuring Yahoo!Xtra and msn.co.nz
From what I see (from the page sources) it appears that msn.co.nz is measuring traffic using Nielsen NetRatings, but that Yahoo!xtra is not. (I may be wrong). This will make things very “interesting” for Yahoo!xtra advertising sales teams. Corporate Yahoo! may not realize that the advertisers in NZ demand tracking from NetRatings, and the locals …
Complaining about advertising stats
Lots of complaining about the advertising stats. The (Direct) Marketing association says it spent $400m on creative and the reported $100m was just postage, the Internet Advertising Bureau says the $65m online spend excluded search (i.e. Google) and the long tail of smaller sites, and MediaEdge said that un-addressed mailouts were under-reported. The Direct Marketing …
Xtra Retardo Mail..
Jama weighs in on Xtra mail. Xtra didn’t integrate their ISP mail with Yahoo! mail, which is terrible for consumers, but the logical move for a monopoly seeking to slow its demise. If Xtra members were switched to Yahoo!, then even less would hold them to Xtra as an ISP. Given Xtra’s terrible performance at …
yahoo!xtra versus msn. Overall impact
MSN’s offering is woeful. The search is embarrassingly unusable and takes you off-site, the site itself looks like it was slapped together at midnight last night and the lack of advertising makes you feel like there is no local team nor reason for existence. About the only thing that MSN did well was getting their …
Online ads up,newspapers, TV, mags down.
So the NZ Advertising stats are out for 2006. Here’s the chart: and here is the market share chart – note that 2003 saw several new categories tracked for the first time. 3 things are interesting 1: TV (-2.3%), Newspapers (-3.8%) and Magazines are all down (-3.5%). They are down a collective $54m, which has …
yahoo versus msn. Advertising
Yahoo!Xtra has a few advertisers, including ANZ, ACC, Qantas, Sorted (relationship), Visa, Pacific Blue, ipod+itunes (cool) and the realestate link goes (slowly) to a yahoo!xtra stamped realestate.co.nz. There are plenty of open advertising slots in many of the less trafficked sections, and the site is well set up for advertisers. msn.co.nz has Seek, which is …
yahoo versus msn. searching for work
Both sites have tied in with Seek, so even points there. It would have been interesting if one had linked up with rising star Trade Me Jobs, but I guess blood is thicker than water in Australasian media. Seek is part-owned by PBL, who are behind the msn effort, and most likely the legacy Seek …
yahoo versus msn. Video
Yahoo!Xtra have some TVNZ videos available. The videos play in an enormous player mostly filled with advertisements. Playing over the (genuinely) high speed connection here in Australia is not great. The image is murky, jerky and prone to pauses. (i.e. over-compressed, very low frame rate and the streaming stops periodically) Meanwhile, msn’s video player is …
Lance Wiggs 