So the NZ Advertising stats are out for 2006. Here’s the chart: and here is the market share chart – note that 2003 saw several new categories tracked for the first time. 3 things are interesting 1: TV (-2.3%), Newspapers (-3.8%) and Magazines are all down (-3.5%). They are down a collective $54m, which has …
Category Archives: Internet Business
yahoo versus msn. searching for work
Both sites have tied in with Seek, so even points there. It would have been interesting if one had linked up with rising star Trade Me Jobs, but I guess blood is thicker than water in Australasian media. Seek is part-owned by PBL, who are behind the msn effort, and most likely the legacy Seek …
msn.co.nz – round 2
so the seek search links don’t work, the weather search (for wellington) doesn’t work, the advertising link isn’t a link…. well – maybe I’ll just let msn.co.nz keep working on things and have another look tomorrow. Meanwhile it’s is pretty pathetic. so round 2 to yahooXtra – they at least have not launched something that …
msn.co.nz launch – the players…
Telecom has ditched Microsoft for Yahoo. What do Microsoft do? Launch msn.co.nz of course. (and note, YES, there was no redundant ‘www’ in the press release) Without even seeing the site Telecom should be afraid – very afraid. As should Fairfax and APN. Microsoft are linking up with PBL – that’s Packer Broadcasting Limited, who …
findit in Aussie…
findit.com.au is not bad and is in beta right now. The gap in the Australian classified market is there as eBay has missed the Craigslist market and is late to the motors/property/jobs. They have a long road to haul, and some pretty serious competitors, but the site seems professional and reading between the lines they …
.bank.nz
dumb idea – why do I want to type 2 more letters for some dubious security benefit? Phishers can get by this pretty easily using their existing techniques, while meanwhile everyone would have to change their links, and the .nz domain would be doing something that is non-standard. Once we get .bank.co.nz we may as …
$15m gets broadband for Wellington
Sign me up – metro area Broadband is a savvy Wellington City Council’s response to lackluster telcos. Please just do it. We all know the Telecom debacle, but I’m frustrated at how lame Citylink is after what was such a promising and early start. I thought they would have owned the Wellington region by now. …
Fighting economics and banning sin….
You just cannot fight economics and you cannot ban sin – in the long run stupid moves like trying to ban online gambling in NZ will fade away, as it is dead simple to just set up a site offshore…
myHome
A new property site for the Aussies – a JV between PBL and Microsoft and with “the support of members of the Australian real estate industry”. Shame about how it renders on Safari: The site is for Real Estate agency listings only, and the service seems clunky – changes to listings are made by phone …
eBay search ads work…
Looks like Yahoo! ads on eBay are working in the USA – so eBay will now start testing Google ads on international eBay sites. For these ads to work it must mean that the sell through rate did not change, and that the click through rates are high enough for advertisers. This is good use …
Fark and PlentyofFish
I’ve been a fark fan for a while – it’s completely irreverent – even a ‘collosal waste of time’ according to founder Drew Curtis. Meanwhile PlentyofFish is the biggest online dating site in the world, also ‘according to its founder’ – Markus Brooks. What’s amazing about these two huge sites is that they each have …
Telecom pathetic: cannot provide telecomms
Would that Telecom could get the basics right… I don’t want money back, I want usable internet service. Being back in NZ means being back in the primitive ages of the internet. My (“max-speed”) access here at home is pathetic compared to France, UK and USA. It is too slow and unreliable for YouTube. How …
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Ferrit as a price comparison engine – not good
Adam points out the Ferrit serves a purpose as a price comparison site, and Peter Wogan chimes in and agrees in the comments. Unfortunately Hitwise numbers (which I am the first to admit are not the most reliable) show that Ferrit is ‘far behind’ price comparison leaders Pricespy and Smilecity. Those sites are both, as …
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Ferrit – $36m flushed….
I missed the money quote… “Mr Brayham says Telecom expects to spend about $12 million on Ferrit in the next financial year, matching its contribution for the past two years.” That’s $24m dropped on a site that delivered $12,500 in revenue in the busiest shopping month of the year. Alternatively that $24m dropped on 2,700 …
Ferrit – It’s worse than I thought
Some interesting Ferrit stats from this article (thanks Q). Firstly only 1.2% of the visitors in December bought anything, secondly Ferrit makes “between 4% and 8%” of each sale. (Let’s be nice and say an average of 6%). Thirdly the average order size was “more than $100”. Let’s call it $110. So in December 2,700 …
Lance Wiggs 