Six digital marketing articles…

Online Spin is a site I’ve just found via Max Kalehoff at AttentionMax. This excellent article points to “six columns digital marketers must read”. Author Max (of the main and six other articles) summarises the articles, but for the impatient here they are: Are Advertisers Suffering From Addiction? Media Specialists Must Grasp Consumer-Generated Media Ten …

eBay Standard Browsers include Safari

Someone gets it – eBay’s recommended browser types are IE 6 or later, Firefox 1.5 or later and, bless them, Safari 2 or later. Safari is the standard browser on the Mac, and an increasing number of people use Macs. Moreover those Mac people tend to be early adopters and (sooner or later) evangelists. If …

Netguide and Hitwise awards – are they bunk?

Netguide are running their annual awards voting. Liv mention this in her new blog – so I’ve dragged out this partially written piece…. As Liv mentions, this year Netguide want voters to register for some dodgy website (Netguide Village – not linked) that you probably have no interest whatsoever in joining. So Netguide’s business model …

Ferrit – 2 unsubstantiated rumours….

Last night in the pub I heard from someone, who overheard someone else saying: 1: Ferrit offered discounts to Telecom staff in the pre-Christmas period 2: Ferrit is now asking retailers to discount certain products and are picking up the tab In the style of Wonkette I’m just passing on these scurrilous rumours… but would …

Read this if you are in advertising or media…

The Digital outlook report is a bit over-produced, but there is some very good stuff in there. (It isn’t exactly easy to view on the internet – unless, ahem, you have a 30 inch monitor) Some of it is obvious, some irrelevant to NZ, but there is much there to read and discuss. Guy Kawasaki’s …

Scoopit – fair and balanced?

Why does this promotional post get rated in the Scoopit rankings when this promotional post already exists? (I previously did this related post) Moreover – count the votes on the Scoopits – this has 9 votes, but 6 voters. This has 6 votes, and 3 voters. Clearly Scoop members (e.g. althecat, graeme, scooper) get two …

Your house is already on the market

via economist blog via trendwatching: “Finnish real estate site Igglo lets potential buyers ‘pre-order’ houses that aren’t on the market. Igglo has photographed every building in Helsinki and several other Finnish cities, and combines these photographs with satellite images and maps. Every property is listed, not just those that are currently on the market. (Their …

Love Calculator – Vodafone and Google shame

I really hadn’t looked at the scam that is love calculator. Google ads are still displaying for these fraudsters. Juha has the full run down. Step one: click on a google ad (still displaying!) Step 2: enter your name, mobile number and star sign Step 3: enter a code that was txt’d to you. “Your …

iBankers have to be real estate agents

Apparently, I read in the Independent Financial Review last week, people that receive a success fee for helping a company sell are required under NZ law to be licenced real estate agents. The “investment bank” that helped Trade Me sell was specifically mentioned as a candidate for this law. 1: Trade Me had no formal …

What is happening to Xtra?

On March 1 xtraMSN split to form Yahoo!xtra and msn.co.nz. Let’s track the results using Netratings data. (Alexa does not have anything interesting, and I do not have Hitwise data) The old Xtramsn site is now 1 page, which lets you choose between yahoo!xtra and msn. Neither of those new sites are yet tracked by …