Apparently, I read in the Independent Financial Review last week, people that receive a success fee for helping a company sell are required under NZ law to be licenced real estate agents. The “investment bank” that helped Trade Me sell was specifically mentioned as a candidate for this law. 1: Trade Me had no formal …
Category Archives: Trade Me
eBay Homepage Design
eBay Homepages vary by geography – as Auctions is a fairly geographically and culturally constrained business. Still, it is interesting to see just how dramatic the differences are: Best homepage – the simplest by far, is Canada. The page is approaching Google simplicity, and it is abundantly clear what you have to do – enter …
How we surf in NZ: Time online
There are lots of ways of measuring how popular a website is. The industry started with ‘hits’, before realising that a page could generate countless hits. The local industry moved to ‘Unique Visitors’ and, once the number of Unique Visitors exceeded the population of New Zealand, to ‘Unique Browsers’. Many sites and advertisers like using …
Who on earth is designerexposure?
Whoever they are they managed to beat heavily advertised Ferrit into ‘2nd biggest retailer‘ spot. It’s not much of a spot – after all Trade Me has about 100% of the retail pageviews. (or 197.1m out of 198.5m total retail for ‘total traffic’ week ending 25 Feb, 2007) From the article ” Trade Me has …
yahoo!xtra versus msn. Overall impact
MSN’s offering is woeful. The search is embarrassingly unusable and takes you off-site, the site itself looks like it was slapped together at midnight last night and the lack of advertising makes you feel like there is no local team nor reason for existence. About the only thing that MSN did well was getting their …
yahoo versus msn. searching for work
Both sites have tied in with Seek, so even points there. It would have been interesting if one had linked up with rising star Trade Me Jobs, but I guess blood is thicker than water in Australasian media. Seek is part-owned by PBL, who are behind the msn effort, and most likely the legacy Seek …
yahoo versus msn. searching for love
MSN has tied up with domestically tiny match.com for dating, while Yahoo!Xtra has nobody. So let’s try searching for love….. Searching Yahoo!xtra for ‘dating’ gives biggest local site NZDating as the first response, but second biggest FindSomeone is the 7th response. ‘online dating’ puts FindSomeone 4th and NZDating 6th. Some work to do here Yahoo! …
msn.co.nz launch – the players…
Telecom has ditched Microsoft for Yahoo. What do Microsoft do? Launch msn.co.nz of course. (and note, YES, there was no redundant ‘www’ in the press release) Without even seeing the site Telecom should be afraid – very afraid. As should Fairfax and APN. Microsoft are linking up with PBL – that’s Packer Broadcasting Limited, who …
eBay search ads work…
Looks like Yahoo! ads on eBay are working in the USA – so eBay will now start testing Google ads on international eBay sites. For these ads to work it must mean that the sell through rate did not change, and that the click through rates are high enough for advertisers. This is good use …
Online retail: Ferrit sinks
Let’s see how the online retail market is going…. After a dip over Christmas/New Year Trade Me is back on track, while all of the other players are still not making any impression…. Ferrit’s pre-Christmas promotion gave a leap in traffic (this page impressions chart has two scales), but January and February to date are …
Dodgy boats…
So a bloke buys a boat, goes out with his family without checking the integrity of the boat even though he had painted the boat and suspected the hull was rotten. He also goes out without lifejackets for his family members. They get in trouble and the boat capsizes (not “sank” as reported, as they …
YATMW
Yet another Trade Me Wannabe – someone that does not understand internet economics. Sorry – the auctions space is gone. But good basic auction advice on their press release regardless.
eBay Classifieds
better late than never…. Trade Me has been successfuly hosting classifieds for a few years now…
Trade Me purchase is paying off…
Fairfax’s purchase of Trade Me* is paying dividends – at least in the headlines of competitors APN’s NZ Herald: “Fairfax stagnating but Trade Me making progress”
Game over for Online Real Estate
People in New Zealand looking at real estate sites online spend 73% of that time on Trade Me Property (incl Trade Me Flatmates). That’s a staggeringly high percentage of traffic, and indeed Trade Me Property has been leading the way for some time. To work this out I took Domestic Unique Browsers x UB Frequency …
Lance Wiggs 