So the NZ Advertising stats are out for 2006. Here’s the chart: and here is the market share chart – note that 2003 saw several new categories tracked for the first time. 3 things are interesting 1: TV (-2.3%), Newspapers (-3.8%) and Magazines are all down (-3.5%). They are down a collective $54m, which has …
Category Archives: media
yahoo versus msn. Advertising
Yahoo!Xtra has a few advertisers, including ANZ, ACC, Qantas, Sorted (relationship), Visa, Pacific Blue, ipod+itunes (cool) and the realestate link goes (slowly) to a yahoo!xtra stamped realestate.co.nz. There are plenty of open advertising slots in many of the less trafficked sections, and the site is well set up for advertisers. msn.co.nz has Seek, which is …
yahoo versus msn. searching for work
Both sites have tied in with Seek, so even points there. It would have been interesting if one had linked up with rising star Trade Me Jobs, but I guess blood is thicker than water in Australasian media. Seek is part-owned by PBL, who are behind the msn effort, and most likely the legacy Seek …
yahoo versus msn. Video
Yahoo!Xtra have some TVNZ videos available. The videos play in an enormous player mostly filled with advertisements. Playing over the (genuinely) high speed connection here in Australia is not great. The image is murky, jerky and prone to pauses. (i.e. over-compressed, very low frame rate and the streaming stops periodically) Meanwhile, msn’s video player is …
yahoo versus msn. searching for love
MSN has tied up with domestically tiny match.com for dating, while Yahoo!Xtra has nobody. So let’s try searching for love….. Searching Yahoo!xtra for ‘dating’ gives biggest local site NZDating as the first response, but second biggest FindSomeone is the 7th response. ‘online dating’ puts FindSomeone 4th and NZDating 6th. Some work to do here Yahoo! …
xtrayahoo vs msn.co.nz rounds 3+4
nz.yahoo.com (why call it yahooxtra when that’s the site url) is now up, and substantially better than the msn offering. Meanwhile msn.co.nz fails to deliver the main news photo in Safari, and much of the content does not work. Firefox shows a much better site for msn.co.nz. Round 3 to Yahoo! but wait – the …
msn vs yahooxtra: round 1
well msn.co.nz is up, but it is a pale imitation of ninemsn. A lot of work to do there people, including some senior hiring it seems. But as at 00:10 there is still no YahooXtra.co.nz….. so – round one to Microsoft/PBL
msn.co.nz launch – the players…
Telecom has ditched Microsoft for Yahoo. What do Microsoft do? Launch msn.co.nz of course. (and note, YES, there was no redundant ‘www’ in the press release) Without even seeing the site Telecom should be afraid – very afraid. As should Fairfax and APN. Microsoft are linking up with PBL – that’s Packer Broadcasting Limited, who …
YahooXtra: inauspicious start
What can you say…. “A 17 year-old Ponsonby youth who caught internet giants Xtra and Yahoo flat-footed last year by beating them to register the website address yahooxtra.co.nz won’t say whether he was paid off or arm-wrestled into relinquishing the web address.
Fighting economics and banning sin….
You just cannot fight economics and you cannot ban sin – in the long run stupid moves like trying to ban online gambling in NZ will fade away, as it is dead simple to just set up a site offshore…
Aussie newspaper ad spend…
A couple of Aussie groups are predicting increases in Australian Newspaper advertising spend this year. The Newspaper Works is predicting a 2.2% lift, while Fusion Strategy are predicting a suspiciously precise 1.48% lift. Umm – from the same article newspaper advertising revenue FELL last year in Australia by 6.3%. Sure there may be a slight …
Fark and PlentyofFish
I’ve been a fark fan for a while – it’s completely irreverent – even a ‘collosal waste of time’ according to founder Drew Curtis. Meanwhile PlentyofFish is the biggest online dating site in the world, also ‘according to its founder’ – Markus Brooks. What’s amazing about these two huge sites is that they each have …
PS3 vs Wii
So the PS3 will be $1199 in NZ. I’m a crazy technophile, but the PS3 holds no appeal. I could have purchased one in the USA this week – they were in stock at a Best Buy in Salt Lake City, but at US$600, and with the demo frozen due to overheating, I really could …
Dodgy boats…
So a bloke buys a boat, goes out with his family without checking the integrity of the boat even though he had painted the boat and suspected the hull was rotten. He also goes out without lifejackets for his family members. They get in trouble and the boat capsizes (not “sank” as reported, as they …
Is Yahoo!Xtra Australian?
As Mauricio Freitas points out Yahoo!xtra has a page up for a sneak preview, but with nothing showing just yet. I noticed one other thing- the url: http://au.docs.yahoo.com/xtra/ and the copyright message at the bottom, which is “© 2007 Yahoo! Australia & NZ Pty Limited. From this can we (over-)read that NZ is being run …
Lance Wiggs 