Adage has published the ‘2007 Digital Fact Pack‘, where you can glean vital tidbits such as: Online display advertising was $9.77bn in 2006 according to ‘TNS Media Intelligence’…. …..and about $4.9bn according to ‘eMarketer’. One number would have been useful, two numbers is a joke. eMarketer projects 2007 Display ad and rich media/video revenue of …
Author Archives: Lance Wiggs
Cookies per computer
An average of 2.5 cookies were found per home computer in a US Survey [hat tip attentionmax] by Comscore. It seems that 31% of people delete their cookies at least once during the month*, and 7% delete them 4 times or more. Let’s see how that works in NZ. NetRatings shows there were 6.1m domestic …
Underpaid Kiwi executives
There are a few million dollar earning executives in NZ – and the Herald’s Owen Hembry believes that we are now on par with Australia, but that there is a gap underneath that. While we have a handful of CEO level people being paid well, there is a big payment hole in the next two …
Housing roller coaster ready to plunge
This is amazing – some wag has plotted Robert Shiller’s series of US housing prices on a roller coaster. Do check it out – it is an amazing way to see a data series. Follow along and marvel as you go up and down and up and down. However, be afraid as the final long …
Are journalists required online?
At least this editorial addresses the issue, but Rob O’Neill doesn’t close the loop. As Rob points out the addition of community features is no substitute for decent writing from professionals. My additional belief is that as publications move online the demand for decent editors and journalists goes up, not down. It is the printing …
Apple and democracy
Apple’s dictionary has views…..
Craplets and responsive advertisng
On April 5th WSJ’s Mossberg slams Windows PC’s [subscription reqd] as coming with ‘craplets’ – or trial software that is crippled. He received massive feedback, and responded on the 12th of April with a follow-up article suggesting a variety of cures, including the ultimate of getting a mac instead. “So, even my year-old Mac laptop …
Gliding in….
Apparently, from Wednesday week, some Qantas and AirNZ planes will be gliding into Auckland airport (with jets set on idle) to conserve fuel. Hopefully they won’t announce the fact to passengers. Or maybe they should announce it to passengers – frequent flyers will know something is up…. ” [These planes] typically arrive at times of …
Sao Paulo is billboard free…
Via Boing boing. A bunch of photos are on Flickr Will Auckland be next?
NYTimes rules
A fantastic indication of the relevance of the NYTimes is in this chart, taken from and excellent post on the state of the Blogosphere by Sifry. It shows the top sites that bloggers link to – and NYTimes is well ahead of the pack. News.com.au is the only downunder site in the top 100 (that …
why vlogging is limited. for now
Matt Ygelsias, one of the early and influential US political bloggers, introduces his brother Nick, and generously gets upstaged as said brother takes down video-blogging. Essentially watching vlogging is too slow, and too annoying. Nick is right, but then again not everyone is as smart as the Yglesias family, and you have to wonder how …
Sunday Star Times 2, NZHerald 0
First the Sunday Star Times publishes a great editorial lamenting the NZHerald’s decision to outsource their core editorial competency – the sub editors. The outsourcing, for my mind, seems to be a dumb decision made by an MBA not a newspaperman. “Subbing factories will turn out factory newspapers…. Then the Sunday Star Times also publishes …
The death of magazines? InfoWorld goes online only
US magazine Infoworld is delivering it’s last print copies and publishing online only. They are ahead of the curve, and it is smart thing to do as the technology magazines are increasingly irrelevant in this age of MacRumors, Engadget and DPReview . I can’t recall the last time I purchased a computer magazine, and why …
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Random Photos: Ferrit, Sydney, Fairfax, boats
Ferrit (the view from a Fairfax Auckland office) Sydney at dawn (while waiting for a 7am Fairfax meeting) Fairfax Digital Australia Office Wellington powerboat races Sailing
Wasting space..
Here’s what I received from Dick Smith the other day – 3 batteries, inside a rather large, otherwise empty, box. The transaction was lousy all-round, with slow confirmation, slow delivery and appalling packaging. Lots of room for improvement here…
Lance Wiggs 