RightMedia demo

Google Yahoo! <thanks Dave and Mauricio> just purchased RightMedia – which is some sort of online advertising marketplace. This deal has uncovered the world’s slowest but actually kinda fun demo – check out their homepage and click on the Take the Tour button. It’s been 5 minutes so far and the demo still hasn’t told …

Factoids from the 2007 Digital fact pack

Adage has published the ‘2007 Digital Fact Pack‘, where you can glean vital tidbits such as:  Online display advertising was $9.77bn in 2006 according to ‘TNS Media Intelligence’…. …..and about $4.9bn according to ‘eMarketer’. One number would have been useful, two numbers is a joke. eMarketer projects 2007 Display ad and rich media/video revenue of …

Cookies per computer

An average of 2.5 cookies were found per home computer in a US Survey [hat tip attentionmax] by Comscore. It seems that 31% of people delete their cookies at least once during the month*, and 7% delete them 4 times or more. Let’s see how that works in NZ. NetRatings shows there were 6.1m domestic …

Craplets and responsive advertisng

On April 5th WSJ’s Mossberg slams Windows PC’s [subscription reqd] as coming with ‘craplets’ – or trial software that is crippled. He received massive feedback, and responded on the 12th of April with a follow-up article suggesting a variety of cures, including the ultimate of getting a mac instead. “So, even my year-old Mac laptop …

The death of magazines? InfoWorld goes online only

US magazine Infoworld is delivering it’s last print copies and publishing online only. They are ahead of the curve, and it is smart thing to do as the technology magazines are increasingly irrelevant in this age of MacRumors, Engadget and DPReview . I can’t recall the last time I purchased a computer magazine, and why …

Wasting space..

Here’s what I received from Dick Smith the other day – 3 batteries, inside a rather large, otherwise empty, box. The transaction was lousy all-round, with slow confirmation, slow delivery and appalling packaging. Lots of room for improvement here…