on counting correctly

Realestate.co.nz state on their homepage that they are “featuring over 75,000 properties”. Actually, if you add up the listings, they have just 71,522. Seek.co.nz state on their homepage that they have “12,242 jobs online”. Actually if you hit the search button they show just 11,836 jobs. Search4jobs.co.nz show 6,586 jobs if you hit the search …

NZ Shop – update

three new bits of information 1: T’s and C’s for NZShop les through Ferrit states that DVD’s ‘usualy ship 5-10 days’ after order, which implies that NZShop does not hold inventory. Good move. 2: a quick search of the companies.govt.nz website shows that NZShop has been around since 1995, which is pretty cool, and that …

NZHerald Safari woes

My woes with NZHerald and Safari continue. It seems that if the wrong ads are served then the page just will not load. Good ads: Fly Buy’s perfect present generator – Flash, but static Bad ads: Everything else, including “Emirates” flash horror, Rialto Channel, “Big Wednesday”, Ferrit… Even “Velux” – seems to be a static …

Improving print readership measurement

APN and Fairfax are joining forces to commission a review on the way Print Readership Research is done in New Zealand. They are looking their own requirements, and that of their advertisers, rather than at changing vendors. Good on them. It would be doubly interesting if the review could somehow relate online readership to print …

NZ Online retail – the market

Some interesting comments on the previous posts – worth a look at. I’ll redo some numbers in a while, but in the meantime here are some charts… This is daily unique domestic browsers to the big online shopping sites. (except Gameplanet sorry, which I inadvertently left off). The point of the chart is to show …

why “ecommerce has flopped in NZ”

That article again – right at the bottom, from out of nowhere, come “five reasons ecommerce has flopped in New Zealand”. “1. Mall mania. Trips to the shopping centre are a top Kiwi recreation. 2. Security fears. Kiwis are paranoid about giving credit card numbers online. 3. Bargain hunting. If it’s not cheaper online, why …

Ferrit. Incompetent. #3

Ferrit boss Ralph Brayham says that Ferrit is “aiming for around 300,000 unique users this month, with 2 per cent of visitors buying something.” That’s just 6,000 buyers. Let’s assume they each buy goods worth $150 (I am being  generous), and that Ferrit takes 5% of that (generous again). That’s $900,000 worth of sales, and …

Ferrit. Incompetent #2

The Herald’s coverage of eCommerce leaves something to be desired – imagine surveying NZ’s eCommerce space and forgetting the biggest site is Trade Me, not, umm, Ferrit. Perhaps Peter Griffin is a columnist shilling for Ferrit… regardless – we should blame him, as well as the NZHerald editors, and give kudos for whoever did the …