A better deal fails – DFS online sales

DFS is perplexed (see the photo caption) why not many people take advantage of their 20%-off offers for online or phone shoppers. The aim is to avoid the up to 40% commission that the airports charge on duty free sales. I’ll give them 4 starter reasons: 1: I’ve never seen an online ad for DFS …

Google checkout – aggressive promotions

Google express is aggressively recruiting buyers: Sign up and get US$10 free – which you can spend on anything (excluding post and packaging) from some pretty major retailers – including Buy.com and Toysrus.com. Meanwhile retailers get free processing unti lte end of this year. This is exactly what the wannabe online payments players in New …

NZHerald ads

Some ads are back – there is a Microsoft one (that’s smart enough to know I’m on a mac) served up by http://ads.apn.co.nz/ADCLICK/CID=xxx – which is not the former doubleclick method. There is also a super slow Sorted ad – served by http://secure-nz.imrworldwide.com/xxx, which is Neilsen. The ad appears quickly enough, but clicking on the …

NZHerald – resorting to google ads

The good news is that NZHerald is loading super quickly today. The not so good news for APN is that they are using Google ads instead of more lucrative display ads. I’d be really interested whether they are generating real revenue out of those Google ads, but I suspect not after looking at the advertisers. …

on counting correctly

Realestate.co.nz state on their homepage that they are “featuring over 75,000 properties”. Actually, if you add up the listings, they have just 71,522. Seek.co.nz state on their homepage that they have “12,242 jobs online”. Actually if you hit the search button they show just 11,836 jobs. Search4jobs.co.nz show 6,586 jobs if you hit the search …