Yahoo!7 has officially tied up with Xtra- to create Yahoo!Xtra for New Zealand, launching March 1, 2007. With Yaho0!7 owning 51% of the JV there is hope for a great site. But early signs of the continued amateur hour are a non-existent yahooxtra.co.nz site, although at least AJ PArk has registered yahooxtra.co.nz and yahooxtra.com (and …
Category Archives: NZ Business
NZHerald follows suit…
NZHerald announced their redesign today – it’s looking good, and they left the logo alone… It’s been a transition year for Stuff and the NZHerald, as they have shufled staff and changed systems. Next year should see them both move into a welcome cycle of continuous improvement.
no coke, but what about the rest?
Coke is on the way out from schools, and well done to get the sugary syrup kings to the table. But hang on – fruit juices are also pretty high in sugar – if not higher than Coke and Pepsi. And diet drinks are pretty nasty… What is going on here? This seems like a “feels …
Stuffing it up?
Preview of the new Stuff. Not bad and a welcome improvement based on smh, but fix the logo. Please. old logo (kids, crayons, fun and simple) new logo (MBA, excel, corporate and serious) smh logo (serious. corporate) The Sydney Morning Herald has a serious name and requires a serious logo. However when you call something …
Companies that don’t get the internet that should
Internet Bureau was an early entrant into the NZ online advertising game, and they successfully acted as an intermediary between advertisers, advertising agencies and websites. They should have a great website. It should allow advertisers to book ads, to understand what makes a good ad, how success is measured, and what the overall online spending …
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Apple NZ Store open, Renaissance still doesn’t get it
What staggers me about the Renaissance email I referred to earlier, is that nowhere in the email do they refer to the iTunes & Apple.co.nz store opening. Even worse, I can’t see any reference to Apple.co.nz or iTunes on the Renaissance website. I understand that Renaissance probably don’t clip the ticket on Apple sales through …
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NZ Renassance Apple Store closed
Just got an email from Renassance – Apple’s local distributor. I really really hope this means Apple will enter the market with their own store, but I am afraid not. Renassance’s store did have pretty lousy service so it’s not such a bad thing, but they did have the apple.co.nz/store site. turns out iTunes has …
Wasted online advertising spend
Here’s a classic example of what not to do. Repco, a parts supplier, has started advertising online. Good. They purchased this (flash) banner. OK I supose. But the banner links to an ugly catalogue designed for print – the same catalogue no doubt that is in everybody’s mailbox. And yes – there is no way …
Why online ad spend is low in New Zealand #2
So NZ has low broadband penetration, which means kiwi’s spend less time online, and have less desire to click on random advertising links. But that is not the full story for the paucity of media spend here. 3: The lack of eCommerce players Aside from Trade Me, the airlines and banks, New Zealand has had …
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Why online ad spend is low in New Zealand #1
So Australia has a per population online media spend of 3 times New Zealand. That’s a huge difference for 2 economies where the GDP/Capita differs by only 30%. Let’s look at some likely reasons for that difference: 1: Internet penetration Actually New Zealand is doing just fine – with 76% of the population online versus …
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NZ online ads spend has world’s highest growth
According to the latest stats from WARC (and via my father Glen Wiggs), NZ had the highest year on year growth for online advertising expenditure last year. NZ online ad spend rose by 184.8%, well in excess of number 2 Lithuania, at 69.4%. Next was the UK, where online ad spend growth was a solid …
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Some days it’s hard to leave the house….
like this morning… The house was shaking throughout last night due to a Northerly which the airport said gusted up to 90kmph, but up on the hill here it seemed a lot higher than that….
NZ Scandal. why ‘whatever’ is great news
Scandal in NZ as a tell-all book is published about Don Brash, leader of the opposition. It’s interesting to observe the reaction here versus similar tell-all books in the USA. I would classify this as a ‘whatever’ scandal in the USA. Brash resigned. This seldom happens in the US unless pageboys or other Republican sex …
Google Valuation
ValueCruncher tilts at Google – and finds the $500 per share market value wanting. It’s hard to justify the $500+ valuation based on fundamentals – Google made 1/64th of it’s market cap in the last 12 months, and expects to make 1/37th of its market cap in the next 12 months. Somehow analysts manage to …
A proctologist may be required to remove the splinters.
An amusing line that missed the editor’s scythe in the Stuff article I complained about above.
Lance Wiggs 