Here’s a classic example of what not to do. Repco, a parts supplier, has started advertising online. Good. They purchased this (flash) banner. OK I supose. But the banner links to an ugly catalogue designed for print – the same catalogue no doubt that is in everybody’s mailbox. And yes – there is no way …
Author Archives: Lance Wiggs
Why online ad spend is low in New Zealand #2
So NZ has low broadband penetration, which means kiwi’s spend less time online, and have less desire to click on random advertising links. But that is not the full story for the paucity of media spend here. 3: The lack of eCommerce players Aside from Trade Me, the airlines and banks, New Zealand has had …
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Why online ad spend is low in New Zealand #1
So Australia has a per population online media spend of 3 times New Zealand. That’s a huge difference for 2 economies where the GDP/Capita differs by only 30%. Let’s look at some likely reasons for that difference: 1: Internet penetration Actually New Zealand is doing just fine – with 76% of the population online versus …
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Latest DC Jeep accessory
Thanks to Steve Markham for the picture….
NZ online ads spend has world’s highest growth
According to the latest stats from WARC (and via my father Glen Wiggs), NZ had the highest year on year growth for online advertising expenditure last year. NZ online ad spend rose by 184.8%, well in excess of number 2 Lithuania, at 69.4%. Next was the UK, where online ad spend growth was a solid …
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a much better day
Los Locos
A couple of loco locals are about to set off on a US to Rio trip – I’m jealous. here is some of what they are in for….
Rent-a-friend finally exists
oh goody – you can now buy friends… $1 a month per friend and you’ll get 2 comments from each on your mySpace page… The shopping cart is something else, and you can pay with PayPal…. It’s probably a joke site… but I actually think it is so uncool that it’s cool.
Getting good airline seats
British Airways has changed their policy for allocating seats – and I like it. If you pay full fare, are Business or First class, or have gold or silver membership – then you can reserve your seat at the time of booking your ticket. If you have kids with you then you can reserve your …
Some days it’s hard to leave the house….
like this morning… The house was shaking throughout last night due to a Northerly which the airport said gusted up to 90kmph, but up on the hill here it seemed a lot higher than that….
price your meal
Bid on a meal at priceyourmeal.com and eat out for…. cheaper. Only in Glasgow and soon in Edinburgh. I see this as a sign of eCommerce frothiness akin to pets.com, but slightly less silly. But if it works as a marketing tool then sobeit…
My Portfolio
An unpleasant drop in the US market yesterday, but for me the damage was minimal. Since 2000 I’ve had a relatively neutral approach to the market, and seek alpha by going long on companies I like in sectors I like, and short on the reverse. (I have other money with Gareth Morgan who has a …
Tim Finn
Saw Tim Finn in concert on Monday night. It turns out that it was the first concert of his tour. The band wasn’t totally tight, but it was close, and the musicians were honest, Tim relaxed, the venue intimate and music sublime. I was pleasantly surprised at his range of hits, and the concert was …
NZ Scandal. why ‘whatever’ is great news
Scandal in NZ as a tell-all book is published about Don Brash, leader of the opposition. It’s interesting to observe the reaction here versus similar tell-all books in the USA. I would classify this as a ‘whatever’ scandal in the USA. Brash resigned. This seldom happens in the US unless pageboys or other Republican sex …
Less Haka please
The All Blacks didn’t perform their haka in front of 70,000 fervent rugby fans in Wales. Welsh officials wanted the anthems after the haka, NZ team and officials demurred. So the haka was performed in private in the changing shed, and the Welsh ended up doubly embarrassed (the score was not flattering either) This haka …
Lance Wiggs 