The power of the internet

Oh the power of the internet – the 35 to 40 million or so people using it, the 386 computer, 8Mb RAM and don’t forget the 14.4 kbps modem so that you can capture the true multi-media internet experience. This video has it all…. Via Andreas Von Gunten from an original post from waxy.org. There …

The YouTube president – the implications

President Obama will address the nation world each week via YouTube. Apparently Stunningly simple. The effect is to remove the filter that the networks and newspapers place on the presidency and political process. It also removes much of their power to control the conversation. Here’s the first one. Traditional US media should be concerned – …

LanceWiggs marketing effectiveness is 97.9th percentile

Well apparently that’s an indication of the marketing effectiveness of LanceWiggs.com versus the “hundreds of thousands” of other ranked websites on Hubspot’s website grader. It’s a pretty lousy measure, truth be told, as Trade Me scores lower at 96.3% and Stuff gets just 95.3%. More interestingly it provides bit more detail about sites’ marketing effectiveness. …

NZ Election Winners – No Google Stuff

Googling “NZ Election” gives interesting results – Stuff is nowhere to be seen and the Aussie sites punch higher than the NZHerald. Poor Stuff – even the Fiji Times is on the front page – ahead of 3 News and TVNZ as well. If I filter for the last hour it is a bit better …

NZ Election winners now confirmed!!!

Here they are. In first place:Electionresults.govt.nz – updates every handful of minutes and is the official source. In second place: TVNZ. There is no rolling text commentary: But despite a tag saying video is only available to NZ viewers the video link actually works and I am now watching TVNZ’s coverage. It seems to have …

Building a Strategy for New Zealand – some starters

Here are a few starter strategy phrases. They should give some flavour of the sorts of things that could make good goals. The idea is not to have a goal cover everything, but to address the key things that drive the big changes in the big numbers. Let’s take life expectancy as an example. We …

Building a Strategy for New Zealand – two approaches

Writing a strategy is relatively simple – anyone can do it. Of course there is a catch.. The hard bit is getting people to agree to a strategy, (and the really hard bit is to execute that strategy effectively.) One good way to develop and gain agreement to a strategy is to gather the key …

Swan diving version two: We need a plan

Version two of the Skilling/Weldon document Swan Dive or Belly Flop is now released. The document reflects a more considered response, based on more research and analysis, along with reader and blogger comments and, it seems, just more effort. Good job. I read through the rest of document, and made notes about what I liked, …

Three Rules of Life – and why not to break them

I have a few rules of life that have generally served me well: 1: Never drink anything that is on fire 2: Never annoy people that cook or serve you food and never send food back Coogee Bay Hotel ‘served human faecal matter in ice cream 3: Tailor your message to the audience The man …