How NOT to Twitter if you are a corporation

A little while back I praised Vodafone New Zealand for their excellent Twittering, inside an article on How to Twitter if you are a Corporation. They reached out to customers, solved problems, gently nudged opinion their way and generally were liked by everybody. The account was run by Paul Brislen – who let his own […]

Red Bull is a tobacco company

A scary article in the NZHerald on how a Brooke Robertson lost 55 Kg of weight by abandoning foods and solely drinking Red Bull. “I managed to wean myself off it by being in hospital for that long but I had severe withdrawals – sweating, nausea, shaking. It was an addiction. The doctors stated that.” […]

Uncovering the truth behind “50% of teens post senstive information”

Last week we saw a plethora of New Zealand headlines bemoaning the poor behaviour of ‘kids today’ – this time in how they handle their sensitive information online. The punchline was that one in two students had posted sensitive information about themselves online in the past year. TVNZ went with Half of NZ teens post […]

The spectrum of blogging engagement

While I may not agree with it entirely, Mikearauz has come up with a useful way to look at the way casual interest can turn into advocacy online. Since I don’t agree with it – I decided to have a crack at my own version. This is my take on “Blogging Engagement”  – written from […]

The XT network debable – Winners and Losers

I was pretty angry at Telecom yesterday when I wrote Pay the $900,000 Telecom you cheap sods, but a day later it seems that they will do so. Good. Now that the debacle is over, let’s check the winners and losers tally. Winners – in order Vodafone, for a well-timed legal action which created a […]

The media is no longer the message

An interesting survey by eMarketer, via WebProNews: Stop. Don’t look too hard at the table. This survey is fundamentally flawed. The flaw is simple, and it reflects an old mode of thinking: These days the media is not the message. For example there are over 200 million blogs (they have stopped counting), and to rate […]

How to twitter if you are a corporation

Twitter, for members of my family and those other 4 people that read blogs and have not yet discovered it, is a microblogging service that has just hit the main stream media. By definition it is therefore passé, but in the meantime we may as well use it well. Examples: How not to twitter. @NZStuff […]

Understanding our animal spirits

Prof Shiller (remember him from “Irrational Exuberance) has partnered with George A Akerlof in a strangely titled new book: Animal Spirits. I’m recommending it even before reading it. It’s basically about why we don’t behave as rational consumers when faced with economic choices. If you don’t want to wait, then there’s an excerpt from the […]

ANZ’s tragic teller system

First you dub an application as “Platinum” – critical to your business. That’s a good idea, so you now know you need to get the system and support absolutely right. You choose to run a trial before rolling it out to all branches – another good idea. However that’s where things started going wrong for […]

Homepage review: Pundit

I was shown Pundit the other day. It’s a site that is agglomerating a few writers to create a super blog.Good idea, but the home page needs some work. The site design does little to draw me in, and indeed I was not tempted to click on any of the articles during the time I […]